Abstract
This quantitative consumer research report is the result of NMI's most
comprehensive and robust data collection vehicle ever undertaken within the
supplement marketplace. Based on findings from NMI's 2005 Supplements/OTC/Rx
Database (SORD), this 100-page report contains in-depth consumer insight and
breakthrough learnings about vitamins, minerals, botanicals, and other
supplements.
The 2005 Dietary Supplement Consumer Insight Report contains valuable
information regarding consumer usage and frequency of use across a complete
range of supplements; the reasons for lapsed usage of specific supplements;
barriers to use of specific dietary supplements; motivations and reasons for
supplement use; the use of supplements in the prevention and treatment of
health issues; shopping channels and much more. If you're looking to develop
insight and strategies in dietary supplements, then this is the report for you.
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