Abstract
Insight and research from the Natural Marketing Institute (NMI) shows
longitudinal changes in the drivers behind healthy aging and the
identification of several shifts occurring over the past 20 years among Baby
Boomers (those born from 1946 to 1964). Whereas lifestyle factors, such as
leisure time and career aspirations topped Boomers' list of priorities 20
years ago, other issues now take center stage including financial health,
retirement, energy levels, and disease prevention. Many of these shifts have
created dissonance between what Boomers desire and their satisfaction with
fulfilling those desires. These gaps illuminate key opportunities based on
Boomers' unmet need states.
Healthy Aging/Boomer Report is NMI' s look into one of the influential segments
of our society, both economically, and ideologically. Based on 2005
quantitative research of 1,000+ U.S. adults (with Boomer oversample), this
report will identify drivers of shifting Boomer paradigms, examine unmet
Boomer needs, explore underlying Boomer attitudes, and identify marketplace
opportunities.
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