Abstract
Description
Advanced satellite channel modulation and video compression technologies offer
a quantum leap in efficiency that fuels structural changes in
satellite-delivered entertainment and connectivity across a wide range of
scenarios. Applications that benefit from advanced modulation and/or video
compression range from satellite HDTV distribution and contribution, to
professional applications, to satellite broadband, to the emergence of new
"HITS" platforms, content "push" and satellite backhaul.
DVB-S2 modulation and MPEG4 AVC (H.264) video compression have been widely
accepted as the prevalent standardized means to optimize satellite links in
video broadcast and point-to-multipoint networks. However, despite wide
industry acceptance and validated bandwidth savings, questions remain as to
what speed will these technologies be deployed, where and how for the relevant
scenarios. Depending on application-specific considerations, including
installed base of legacy components, network scale and new competing delivery
models, the business case of deploying MPEG4 and/or DVB-S2 systems against
matured MPEG2 and/or DVB-S can be challenged. Factors affecting migration
include higher costs of advanced set top boxes outweighing space segment
savings, region-specific satellite footprint characteristics preventing
efficiencies from features like advanced code modulation (ACM) from realizing
their full potential, local regulatory and completive issues discouraging the
emergence of new cable/telco distribution platforms, and collective switching
costs deterring or discouraging system migration.
The drivers and specific contextual considerations for each of the sub-sectors
where advanced coding and modulation apply imply varying degrees of adoption
speed and tipping points for hardware suppliers, operators and service
providers to take into account when planning deployments in both greenfield
and replacement scenarios. HDTV is clearly a strong driver toward the adoption
of both DVB-S2 and MPEG4 in some key markets, and the leadership position that
companies like DirecTV, BSkyB and EchoStar have taken on HDTV as an ARPU
enhancer against cable VOD has helped accelerate a virtuous cycle in hardware
development that stretches from semiconductor companies to equipment vendors.
Future proofing considerations of these technologies also become vital in the
context of fast changing technology and increased diversity of network
environments with new ways to access media. This NSR report analyzes the
characteristics of each application, regional market considerations and trends
to identify greenfield deployments and migration schedules for the
implementation of DVB-S2 and MPEG4 satellite-based networks and systems.
Questions Answered in this Report Include:
- What are the drivers and deterrents for each segment of the DVB-S2 and
MPEG4 AVC business?
- Which segments of the market and which regions are most likely to benefit
from new MPEG4 and DVB-S2 implementations?
- Which segments of the market and which regions are most likely to lead in
system replacements?
- Which regions are most likely to lead and benefit from new MPEG4/DVB-S2
distribution models?
- What are the expected "tipping points" toward accelerating implementations
and migrations?
- How future-proof are DVB-S2 and MPEG4 AVC in the context of an increasing
diversity of media access?
- What are the migration considerations when switching from MPEG2 and/or
DVB-S to MPEG4 and/or DVB-S2?
- How long are migration processes expected to take based on application,
regulatory and competitive regional considerations?
- Who are the key hardware players, and what are the solutions offered?
- Who are the leading service players, and what are the services offered?
- What are the expected schedules for equipment/units deployments
(hubs/headends and end units) for DVB-S2 and MPEG4 AVC implementations, based
on application and in each regional market?
This Report Should Be Purchased By:
- Satellite and Video Equipment Vendors
- Systems Integrators
- Established and New DTH Operators
- Satellite Service Providers and Operators
- Cable MSOs and Telcos Looking to Deploy Advanced HITS Platforms
- Satellite Broadband Service Providers
- Regulators Encouraging TV Digitization
- Any Other Companies Affected by the Implementation of Either DVB-S2 or
MPEG4 AVC Systems
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