Abstract
Digital Signage used for the purpose of displaying advertisements, information
and entertainment by means of a networked system of screens, is an application
leading the digital revolution in out-of-home media. Essentially a convergence
of display technology, connectivity and content management, Digital Signage
has drawn the attention of telecom providers, display manufacturers and
arguably advertisers as the "medium of the future" to reach targeted audiences.
The current issues the industry faces are twofold; on one hand, an unproven
return on investment model often leaves even first movers in the dark at some
stage; and secondly, the convergence of multiple technologies makes system
integration and technology selection a key to a sustainable business model.
This report provides an in-depth analysis of Digital Signage operators in all
regions throughout the world. A survey of the operators, consisting of a
structured questionnaire and personal interviews, identified key drivers for
the industry, its current state and the lessons it has learned from various
false starts in the past. In addition to the traditional Internet-based
delivery model, the niche for delivering this medium via satellite is also
identified.
Primary Questions Addressed in this Report Include:
- What are the critical success factors for an advertising-driven business
model for Digital Signage?
- What are the challenges being faced by Digital Signage operators in each
region under study?
- What have been the mistakes the Digital Signage operators have made in the
past?
- What factors influence the Return on Investment (RoI) model for a Digital
Signage network?
- What factors influence Return on Investment (RoI) for an advertiser
selecting a Digital Signage network as a part of their marketing mix?
- What is the expected site growth in the Retail, Hospitality, Healthcare
and Transportation verticals?
- What is the expected growth in revenues from CPE and software sales?
- What is the expected growth in revenues from advertising sales for network
operators?
Who Should Purchase This Report:
- Digital Signage Network Operators
- Digital Signage System Integrators and Service Providers
- Out-of-home Media Companies
- Telecom Service Providers
- Satellite Service Providers
- LCD and Plasma Screen Providers
- Software Providers
- Industry Associations
- Any Company Evaluating Digital Signage as a Business Opportunity
Primary Elements of the Report Include:
- Advertising-Based Business Model
- Definition
- Key Considerations
- Industry Analysis
- Key Drivers
- Lessons Learned
- Return on Investment (RoI) Models
- For Digital Signage Operators
- For Advertisers
- Market Assessment and Forecasts
- Site Growth Forecast by Region
- For Retail
- For Hospitality
- For Healthcare
- For Transportation
- Revenue Growth Forecast by Region
- Advertising Sales
- CPE Sales
- Software Sales
A Complete Analytical Perspective Elements of this study include:
- Complete report document segmented by analysis on all regions,
players, market opportunity and demand trends
- Three Excel Files:
- An Excel file containing all data and graphs so clients can
easily use this work as a basis for their own internal market projections
- An Excel file containing a quantitative, interactive RoI model so
that clients can easily perform RoI calculations based on their own internal
revenue projections
- An Excel file containing a parametric, interactive RoI model so
that an advertiser can obtain a measure of RoI on critical marketing touch
points for comparing Digital Signage networks
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