Abstract
Description
The "Middle Kingdom" has long attracted the satellite industry with a set a
demographics that seems to make it an ideal market: large and diverse
landmass, enormous population with substantial ethnic and linguistic
diversity, a fast growing middle class, rapidly rising penetration of pay
television and broadband services, and a government actively seeking to
"bridge the digital divide" between the relatively wealthy eastern half of the
country and the economically disadvantaged rural, western regions.
Commercial satellite operators have certainly had their successes in the
Chinese market, but not without a substantial struggle that often leaves them
wondering if their efforts might not garner a better return were they focused
elsewhere in Asia. Even the country' s domestic satellite operator has had its
share of struggles, but it is probably too simplistic to write the country off
as a closed, monopolistic market as is too often done by the industry.
This latest NSR study takes a detailed look at the recent history of satellite
services in China, and by extension Hong Kong and Macau, and delves into the
specifics of satellite applications such as video distribution, DTH, video
contribution & occasional use TV, telephony & carrier services, broadband &
narrowband VSAT networking, and a mix of other services. Forecasts generated
for this report are not only for commercial C- and Ku-band capacity, but NSR
also employs extensive efforts to segment satellite transponder demand between
domestic and foreign satellites serving the region. Further, NSR provides
forecasts for channel and feed carriage, DTH subscribers and revenues, VSAT
sites and revenues, and transponder leasing revenues. All told, this body of
research is unquestionably the most extensive assessment of the commercial
satellite market for China, Hong Kong and Macau available to the industry.
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