Abstract
There is a great deal of variation by country in many of the factors that affect the market for
TV services: the mix of terrestrial and satellite delivery platforms in use, payment (or
non-payment) regimes, regulation, government policy and customer content preferences, to name a few.
The complexity of the picture is compounded when we consider TV over IP broadband. Factors which add
further complexity include the mix of broadband technologies in use, the competitive landscape for
telecoms, and separate sets of regulation and government policy.
Rather than attempt to produce global forecasts for IPTV and VoD, we have instead focused on ten
of the major markets around the world, in order to take into account the variation in market
conditions. The differences apply to platform availability, potential of existing DSL networks,
technology choices, content pricing structures and competitive frameworks. In some markets,
incumbents are advanced in their deployment of both IPTV (broadcast) and VoD. In others, TV alone is
their main focus. Some will benefit from high ARPUs for pay TV upwards of euro40 per month; others
will struggle with customers used to spending less than euro10.
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