Abstract
Telcos providing IPTV services and associated video on-demand (VoD) offerings
are right to look to advertising as a new and potentially lucrative revenue
stream. While a few operators are involved in selling advertising slots within
linear programming in the same way that cable operators do, the targeting and
interactive capabilities that IP technology offers have not even begun to be
utilised. This report provides an overview of the key issues associated with
building the targeted IPTV advertising business model.
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