Abstract
Developing a successful value-added service business is essential for future
revenue growth for wireline operators. Of such services IPTV is currently one
of the biggest opportunities, as it not only opens up the broadcast TV market
to telecoms operators but also a whole realm of possibilities around
interactive video services and applications, as well as adjacent opportunities
such as advertising. IPTV has consequently become one of the most discussed
topics in the consumer telecoms space over the past 12 months. This report
highlights the major tends, opportunities, issues and threats faced by
operators moving into this industry.