Unmet consumer desires offer service provider opportunities

Parameters of the study

Conflicting results

Opportunities in the consumer market

• The television as an entertainment portal
• Reaching high-end game users before they go over the top
• Untangling the wires: Professional installation for the mass market
• Simplifying the user experience

Opportunity obstacles

• Digital rights contracts and management
• Show me the money: Challenges in monetizing content and convenience
• Customer intimacy on a budget: The high cost of customer support

Overcoming obstacles through collaboration

• New supply chains for a new market
• Differentiation through standards
• Redefining the service provider value add

The bottom line

• Figure 1: Services consumers would like to access through their TVs
• Figure 2: Devices that consumers own or intend to purchase
• Figure 3: Consumers' desire for professional home network installation
• Figure 4: Consumers' priorities for purchasing consumer electronics devices
• Figure 5: Roles typically adopted in the content delivery supply chain
• Figure 6: Consumer-centric view of the supply chain