SOA blurs boundaries between application vendors and systems integrators

Key messages

• SOA will change vendor business models and relationships
• Major application vendors have little to fear
• Smaller vertical-market and specialty ISVs face increasing threats

SOA sparks new industry dynamics

Vendors have rushed to SOA-enable and revamp product offerings

Major ISVs adopt SOA

SAP, Oracle and Microsoft have built up an ecosystem of partners

Platform-centric Microsoft remains heavily dependent on partners

Microsoft relies on partners to extend its applications into vertical niches

Oracle seeks to balance SI interests with its product ambitions

Oracle taps into SOA to tackle application portfolio integration challenges

SAP expands partnering outreach to supplement its process expertise

SAP is following a two-track SOA model

Salesforce.com builds leading SaaS-based ecosystem

Salesforce.com uses SaaS/SOA synergy to ease integration issues

Uncertain future for small ISVs and SaaS vendors

Small players must adopt and adapt to SOA to survive