Abstract
Personal navigation devices (PNDs) are a very popular and fast-growing class
of consumer electronic device. By the end of 2007 about 15- 20% of the
addressable market for PNDs will own one. However, smartphones with GPS are
emerging as viable navigation devices too, and in some respects they can offer
major advantages over PNDs. In this report, we compare PNDs and mobile phones
as navigation devices, and examine how the balance between the two is likely
to shift over the coming few years. This report analyses the implications of
that shift for the main market players: service providers, device vendors,
software vendors, content providers and mobile operators. We also profile some
of the leading players in the market for navigation on mobile phones.
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