Mobile service metrics: overcoming the experience gap

Key messages

‘Experience gap' demands device-side data

Introducing mobile service metrics

• Applications that benefit from device-side service data
• Suppliers that benefit from device-side service data

Different types of MSM technology

• Real-world devices versus test equipment
• Sampling versus monitoring at an individual level
• Solution architectures

The market for mobile service metrics products

Platforms, not applications, define the competitive space

The competitive landscape

The narrower competitive space: MSM platform providers

Challenges and opportunities for MSM vendors

• Broad client distribution is vital for MSM
• Supporting a wide range of applications