Spanish mobile market: competition intensifies

Regulatory intervention has meant that competition in Spain' s mobile market has increased over 2006. The new entrants will aim to entice subscribers to churn with their competitively priced offerings. In response, the established MNOs have all employed defensive strategies to hold on to and maximise revenues from their existing subscribers. This report examines the strategies and positioning of these different players and provides an overview of the trends in the Spanish mobile market.