2008 Australia - Mobile and Wireless Broadband

1. Wireless Broadband Developments - 2008

• 1.1 First WiMAX services
• 1.2 OPEL Wireless
  • 1.2.1 New regional network to include WiMAX
• 1.3 Wireless security under scrutiny
• 1.4 Seven, engine and Unwired
• 1.5 Vodafone predicts a WiMAX revolution
• 1.6 Vendor war - HSDPA versus WiMAX
• 1.7 Wireless utilities
  • 1.7.1 Smart grid developments
  • 1.7.2 Energy Australia' s WiMAX smart grid
• 1.8 New spectrum planning approach - 2008

2. Wireless Broadband Analyses - 2008

• 2.1 Analysis early 2008
  • 2.1.1 The ongoing promise of 3G
  • 2.1.2 Flawed mobile data business models
  • 2.1.3 WiMAX dedicated data network
  • 2.1.4 The power of the mobile operators
  • 2.1.5 VoIP: the wild card
  • 2.1.6 Will HSDPA do the trick for the mobile operators?
  • 2.1.7 Wireless partnerships
  • 2.1.8 Mobile TV and WiMAX could be a good match
  • 2.1.9 Universal WiMAX service devices
  • 2.1.10 A $15 billion market by 2015
• 2.2 Partnership ends - Sprint Nextel and Clearwire
  • 2.2.1 Sprint' s flawed business plan for WiMAX
• 2.3 Room for free wireless broadband
• 2.4 From WiMAX and 3G to 4G mobile
  • 2.4.1 Service evolution
  • 2.4.2 How to move forward?
  • 2.4.3 Vindicated, 4G is arriving earlier

3. Statistical Overview & Forecasts

• 3.1 Overall wireless broadband market statistics
• 3.2 Fixed wireless broadband statistics
  • 3.2.1 Introduction
  • 3.2.2 Wireless broadband provider statistics and overview
  • 3.2.3 Market forecasts
• 3.3 Mobility market
  • 3.3.1 Battle with the fixed operators
  • 3.3.2 Valued between $10 and $15 billion
  • 3.3.3 Revenue forecasts

4. Spectrum and Regulations

• 4.1 New innovative spectrum direction
  • 4.1.1 Introduction and analysis
  • 4.1.2 Wireless explosion requires a rethink
  • 4.1.3 ACMA' s innovative spectrum plans
  • 4.1.4 Spectrum harmonisation
• 4.2 Follow up developments and analyses
  • 4.2.1 Shame on you, wireless industry
  • 4.2.2 Monopoly or shared national asset?

5. The OPEL Network

• 5.1 Broadband Connect
  • 5.1.1 Regional wholesale access network
  • 5.1.2 Broadband Connect contract
• 5.2 OPEL Regional Broadband Network
  • 5.2.1 Introduction
  • 5.2.2 Backbone network
  • 5.2.3 OPEL Wireless
  • 5.2.4 OPEL ADSL2+
  • 5.2.5 Opel may be required to replicate Unwired' s WiMAX solution
• 5.3 Analyses of the OPEL and Australia Connected plans
  • 5.3.1 A good step forwards
  • 5.3.2 Telstra now forced to strike back
  • 5.3.3 Mix of infrastructure deployments
  • 5.3.4 What next Telstra?
  • 5.3.5 Now we also have a vendor war - HSDPA versus WiMAX
• 5.4 OPEL Analysis - Postmortem

6. Wireless Broadband Projects

• 6.1 Allegro
• 6.2 Austar
  • 6.2.1 Background & History
  • 6.2.2 Wireless Broadband for Wagga Wagga
• 6.3 BigAir
  • 6.3.1 Overview
  • 6.3.2 Wireless network
  • 6.3.3 WiMAX network
  • 6.3.4 BigAir company history
  • 6.3.5 W Home acquisition
  • 6.3.6 WiMAX launch in Melbourne
• 6.4 BT australia
• 6.5 ClearTowns
• 6.6 Clever Communications Australia (previously Access Providers)
• 6.7 COLT Ballarat
• 6.8 Commander - Personal Broadband Australia (PBA)
• 6.9 CountryTell - Albury/Wodonga
• 6.10 Digital River - wireless broadband developments
• 6.11 Homexone
• 6.12 Internode
• 6.13 IPWireless for Townsville
• 6.14 Metromesh WiFi network within Perth CBD
• 6.15 Neighbourhood Cable
• 6.16 Optus
  • 6.16.1 OPEL Wireless
  • 6.16.2 WiFi
  • 6.16.3 Other activities
• 6.17 Pacnet
• 6.18 Telstra
  • 6.18.1 WiFi hotspots
• 6.19 Unwired
  • 6.19.1 The largest player in the market
  • 6.19.2 Expansion
  • 6.19.3 Unwired to roll out 802.16e (mobile WiMAX)
  • 6.19.4 Network Seven purchases Unwired
• 6.20 Vertel
• 6.21 Wireless Broadband Alliance (WiFi/WLAN)
• 6.22 Wizz Communications

7. WiFi HotSpot Market

• 7.1 WiFi market in 2008 - analysis
• 7.2 Market statistics
  • 7.2.1 User statistics
  • 7.2.2 Hotspot statistics
• 7.3 IEEE 802.11 - WiFi
• 7.4 Regulatory issues
  • 7.4.1 Unlicensed
  • 7.4.2 Amateurs and hobbyists
• 7.5 Industry analyses - 2008
  • 7.5.1 Public hotspots for consumers a waste of money
  • 7.5.2 Wireless broadband - mobile integration (4G)
• 7.6 Market analyses - 2008
  • 7.6.1 Great niche market opportunities
  • 7.6.2 Build your own WiFi business
  • 7.6.3 Holiday destination market
• 7.7 Meshed networks
• 7.8 Azure Wireless
  • 7.8.1 Company overview
  • 7.8.2 Acquisition by MagiNet
  • 7.8.3 Network and Hotzones
  • 7.8.4 Partnerships and alliances
  • 7.8.5 Services and roaming
  • 7.8.6 Company history
• 7.9 cityNEX Telemetric Media Information Pty Ltd
• 7.10 Internode
  • 7.10.1 CityLan Adelaide
  • 7.10.2 WiFi Network for Cibo Espresso
• 7.11 interTouch
• 7.12 metromesh
• 7.13 Optus
• 7.14 Telstra
  • 7.14.1 Hotspot coverage
  • 7.14.2 Cost
• 7.15 Hotspots in the hospitality industry

8. Wireless Mobility Market Overview

• 8.1 Mobile market
• 8.2 Mobility applications
• 8.3 Personal wireless broadband market analysis 2008
  • 8.3.1 Business models more important than technologies
  • 8.3.2 Competition needed to change the mobile model
  • 8.3.3 Will WiMAX deliver?
  • 8.3.4 Not being seen to be bored
  • 8.3.5 Smart wireless devices
• 8.4 Mobility devices
  • 8.4.1 The communications market of tomorrow
  • 8.4.2 Moore' s Law: storage, access, processing
  • 8.4.3 Bringing the future back home
• 8.5 Bluetooth
  • 8.5.1 Overview
  • 8.5.2 The technology has found its place
  • 8.5.3 Bluepulse
• 8.6 Unwired to roll out 802.16e
• 8.7 Ultra Wideband (UWB)
  • 8.7.1 Developments in Australia
  • 8.7.2 Regulatory issues

9. Mobile Data - HSDPA

• 9.1 4G LTE and 3G HSPA at 42Mb/s
• 9.2 HSPA, HSDPA, HSUPA
• 9.3 Australia' s start with HSDPA
  • 9.3.1 3G HSDPA steaming ahead
• 9.4 HSDPA developments
  • 9.4.1 Telstra
  • 9.4.2 Hutchison
  • 9.4.3 Vodafone
  • 9.4.4 Optus
  • 9.4.5 Ericsson' s broadband activities using HSPA
  • 9.4.6 Neutral broadband connections for HSDPA
  • 9.4.7 HSPA threat to SMS - analysis
  • 9.4.8 Vendor war - HSPA versus WiMAX - analysis
• 9.5 Study reveals positive impact by Next G
• 9.6 Will HSPA break through into the broadband market?

10. M-Commerce

• 10.1 Mobile marketing
• 10.2 Mobile advertising
• 10.3 Mobile media
• 10.4 M-commerce developments and forecasts
  • 10.4.1 Business applications
  • 10.4.2 Residential applications based on permission-based marketing
  • 10.4.3 SMS driven an early contender
• 10.5 Mobile banking

11. Mobile TV

• 11.1 The market in 2007
• 11.2 Major players
  • 11.2.1 Hutchison' s 3
  • 11.2.2 Vodafone
  • 11.2.3 BigPond mobile TV
  • 11.2.4 Optus
  • 11.2.5 Device driven developments
  • 11.2.6 Industry under pressure
• 11.3 Spectrum for mobile broadcasting
  • 11.3.1 TV Channels A and B for digital services
• 11.4 Mobile Broadcast Multicast Service (MBMS)
• 11.5 Key market 13-19 year olds
• 11.6 DVB-H
  • 11.6.1 Overview
  • 11.6.2 DVB-H trials
• 11.7 Telstra pulls out of movemedia trial
• 11.8 Analysis of video-based mobile developments
  • 11.8.1 Mobile TV - are you serious?
  • 11.8.2 The future indeed is video communications
  • 11.8.3 Mobile video has been over-hyped
  • 11.8.4 Financial and technical limitations
  • 11.8.5 Competing technologies
  • 11.8.6 Regulation-driven competition
  • 11.8.7 Checking market realities
• 11.9 Mobile TV and WiMAX could be a good match

12. Telemetry, Location Services, RFID

• 12.1 The Internet of Things
• 12.2 Machine-to-machine transmission
• 12.3 Telemetry
• 12.4 Radio Frequency Identification (RFID)
  • 12.4.1 RFID - a business revolution
  • 12.4.2 Rapidly maturing technology
  • 12.4.3 Developments in Australia
  • 12.4.4 RFID experimental licences
  • 12.4.5 Industry association
• 12.5 Telemetry statistics (traditional market)
  • 12.5.1 Utilities telemetering
  • 12.5.2 Mobile-based telemetry
• 12.6 Location-based services (LBS)
  • 12.6.1 Mobile origin location indicator and emergency
  • 12.6.2 Developments in the USA
  • 12.6.3 Developments in Australia
  • 12.6.4 Seeker Wireless Pty Ltd
  • 12.6.5 Intelligent Transport Systems (ITS)
  • 12.6.6 Cell broadcasting trial from Seven Network - 1998
  • 12.6.7 The My Vodafone service
  • 12.6.8 Location and navigation from Sensis
  • 12.6.9 Mobile Location Manager from Telstra
  • 12.6.10 Optus Zoo FindA
• 12.7 Car navigation systems
  • 12.7.1 Early results
  • 12.7.2 Market gathering pace in 2007
  • 12.7.3 Analysis

13. High-Speed Satellite Services

• 13.1 Historic overview
• 13.2 Satellite remains niche business
• 13.3 Broadband is threatening satellite TV
• 13.4 Broadband Guarantee
• 13.5 Market forecasts
• 13.6 Satellite services from Telstra
  • 13.6.1 Introduction
  • 13.6.2 Iterra Satellite Service - mobile satellite communications
  • 13.6.3 Telstra BigPond Satellite
  • 13.6.4 Telstra places an order with Iridium Based Satellite
• 13.7 BorderNET Internet
• 13.8 Elders Ltd
• 13.9 SES New Skies
• 13.10 Optus Satellite services
  • 13.10.1 Overview
  • 13.10.2 The satellites
  • 13.10.3 The Optus satellites
  • 13.10.4 The Earth stations
  • 13.10.5 Satellite history to 2007
  • 13.10.6 Optus MobileSat
  • 13.10.7 Wireless broadband communities
  • 13.10.8 Pay TV services
• 13.11 NewSat Ltd
  • 13.11.1 Major features
• 13.12 iPSTAR - Shin Satellite
  • 13.12.1 ETT - national provider of IPSTAR satellite
• 13.13 Inmarsat
• 13.14 Orion Satellite Systems pty ltd
• 13.15 ReachneT

14. Glossary of Abbreviations

• Table 1 - Wireless broadband subscribers by access type - 2006 - 2008
• Table 2 - Subscriber statistics by operator - mid-2007
• Table 3 - Number of ISPs by broadband service offered - 2006
• Table 4 - Forecast wireless penetration as percent of fixed broadband - 2005; 2010; 2015
• Table 5 - Forecast mobile wireless data and voice revenues - 2007; 2012; 2017
• Table 6 - Public WLAN or hotspot users - 2003 - 2008 (flawed forecasts)
• Table 7 - Large WiFi hotspot service providers - July 2006
• Table 8 - Telemetry devices - 1998; 2000; 2004
• Table 9 - Telemetry market - vertical market share forecast

• Exhibit 1 - OPEL contract cancelled - April 2008
• Exhibit 2 - Key issues for mobility industry
• Exhibit 3 - Bluetooth user statistics
• Exhibit 4 - Why mobile marketing won' t work
• Exhibit 5 - Mobile TV minutes
• Exhibit 6 - Broadcast Australia DVB-H trials - 2005 - 2007
• Exhibit 7 - Service evolution vision