Abstract
Executive Summary
E-commerce
The digital economy affects everybody. Existing players such as telcos, banks,
media, and retail will need to adapt to the new environment, while new players
will enter these markets from a different starting point. The report explores
the first areas that customers are interested in - these areas represent good
commercial starting points. It looks at topics such as e-money - who is using
what. It also lists in detail the tools that SMEs possess that enable them to
participate in the digital economy.
Subjects covered include:
- Industry segments and key players;
- Commercialisation of digital media, opportunities and pitfalls;
- Revenue overview, forecasts and opportunities;
- Key trends and developments;
- Market and industry analyses;
- E-payments, e-banking and m-commerce;
- Adverting statistics, revenues and forecast;
- E-commerce trends and statistics.
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