2008 Australia - E-Commerce, Marketing and Advertising

1. The Digital Economy

• 1.1 Broadband a $70 billion industry in the making
  • 1.1.1 How to develop the broadband economy
  • 1.1.2 Economic benefits (stats)
  • 1.1.3 Emerging digital media
  • 1.1.4 Measuring digital media revenues
  • 1.1.5 How to make money in the digital media
  • 1.1.6 Digital media - revenue predictions
• 1.2 Industry segments
  • 1.2.1 Traditional players are holding the Australian market back
  • 1.2.2 Broadcasters
  • 1.2.3 Content providers
  • 1.2.4 Film producers
  • 1.2.5 Financial service providers
  • 1.2.6 Incumbent telcos
  • 1.2.7 Internet Service Providers
  • 1.2.8 Media industry
  • 1.2.9 Second-tier telcos
  • 1.2.10 The mobile operators
• 1.3 Trends & statistics
  • 1.3.1 The key drivers of growth
  • 1.3.2 Market statistics and surveys
• 1.4 Opportunities and pitfalls
  • 1.4.1 Digital Media key to E-economy
  • 1.4.2 Music industry: commercial pitfalls
  • 1.4.3 Digital media require new business approach
• 1.5 Internet media companies
  • 1.5.1 eBay Australia
  • 1.5.2 Google
  • 1.5.3 Microsoft wasting $45 billion
  • 1.5.4 Skype
  • 1.5.5 Telstra Sensis
  • 1.5.6 YouTube
• 1.6 E-payment
  • 1.6.1 E-payment - analysis
  • 1.6.2 Micropayment developments
  • 1.6.3 PayPal
  • 1.6.4 Industry (self) regulation
  • 1.6.5 Near-Field Communications
  • 1.6.6 The e-tag payment infrastructure
• 1.7 M-commerce
  • 1.7.1 Mobile marketing
  • 1.7.2 Mobile advertising
  • 1.7.3 M-commerce market forecasts
  • 1.7.4 Mobile banking

2. The Market

• 2.1 Content profiles & market statistics
  • 2.1.1 Consumer profiles
  • 2.1.2 Market surveys
• 2.2 Marketing strategies
  • 2.2.1 Introduction: the changing role of marketing due to digital media
  • 2.2.2 Internet companies taking over the bat
  • 2.2.3 Simultaneous media users
  • 2.2.4 The role of service providers
  • 2.2.5 Customer loyalty
  • 2.2.6 Permission-based marketing
  • 2.2.7 Advertising
• 2.3 Permission-based marketing
  • 2.3.1 Permission based: 65% of residential New Media market by 2015
  • 2.3.2 Banners and SPAM are the Ford T-models
  • 2.3.3 Permission-based marketing
  • 2.3.4 Customer Relationship Management (CRM)

3. Advertising and Marketing

• 3.1 The online advertising market - moving into 2008
  • 3.1.1 Digital marketing companies
  • 3.1.2 Online advertising auction systems
  • 3.1.3 New advertising models
  • 3.1.4 Industry analysis
  • 3.1.5 Mobile advertising
  • 3.1.6 Dubious ' advertising' tactics
  • 3.1.7 Moving into 2008
  • 3.1.8 Generation Y is driving the online media push
  • 3.1.9 Revenue statistics
  • 3.1.10 Online search statistics
  • 3.1.11 Market surveys
  • 3.1.12 Media and Communications in Australian Families 2007 report
  • 3.1.13 The online advertising market
  • 3.1.14 Mobile marketing
  • 3.1.15 Advertising and the digital media - analysis

4. Glossary of Abbreviations

• Table 1 - Digital media as a percentage of total telecoms spend - 2000; 2005; 2010; 2015
• Table 2 - Estimated value of digital media market - 2005; 2010; 2015
• Table 3 - Online users and other media usage
• Table 4 - SME computer equipment ownership trends - 1999 - 2007
• Table 5 - Business trends in Internet connections - 1995 - 2007
• Table 6 - How SMEs access the Internet - May 2007
• Table 7 - Summary of current and expected uses of the Internet by SMEs - May 2007
• Table 8 - Computerisation in the home - May 2007
• Table 9 - Internet applications in the last 12 months - May 2007
• Table 10 - BlackBerry ownership - May 2007
• Table 11 - BlackBerry usage - May 2007
• Table 12 - Benefits and drawbacks of mobile email - May 2007
• Table 13 - Items bought by SMEs over the Internet - May 2007
• Table 14 - Selling over the Internet by industry sector - May 2007
• Table 15 - SME computer hardware & software expenditure - 2005 calendar year
• Table 16 - SME trends in mean expenditure, computer hardware & software - 1998 - 2005
• Table 17 - SME expected computer hardware & software expenditure - 2006 calendar year
• Table 18 - New software applications purchased/planned by SMEs - 2005/06
• Table 19 - Buying over the Internet by business size - 2006
• Table 20 - Buying over the Internet by industry sector - 2006
• Table 21 - Proportion of orders placed over the Internet - 2006
• Table 22 - What businesses buy over the Internet - 2006
• Table 23 - Business trends in Internet connections - 1995 - 2007
• Table 24 - Reasons for connecting to the Internet by business size - May 2006
• Table 25 - How SMEs access the Internet - May 2006
• Table 26 - SME broadband access questionnaire - May 2006
• Table 27 - Summary of current and expected uses of the Internet by SMEs - May 2006
• Table 28 - Percentage of businesses placing/receiving orders via Internet or web by region - June 2006
• Table 29 - Percentage of businesses placing/receiving orders via Internet or web by employment size - June 2006
• Table 30 - Methods of receiving orders and supporting business systems - 2005 - 20061
• Table 31 - Switched-on cyber demographics
• Table 32 - Digital absorber demographics
• Table 33 - Tech pragmatic demographics
• Table 34 - Techno learner demographics
• Table 35 - Digi-not demographics
• Table 36 - Top favourite websites - males (16-30 years of age) - 2007
• Table 37 - Top favourite websites - females (16-30 years of age) - 2007
• Table 38 - Key digital media advertising companies
• Table 39 - Online advertising revenue and forecasts - 1997 - 2010
• Table 40 - Market shares key online advertising markets - 2005 - 2006; 2010
• Table 41 - Market shares by major players - 2005 - 2006
• Table 42 - Australian entertainment and media market revenue by industry - 2006 - 2008; 2011
• Table 43 - Australian entertainment and media market - annual growth by industry - 2007 - 2008; 2011
• Table 44 - Australian entertainment and media market - consumer/end user spending by industry - 2006 - 2008; 2011
• Table 45 - Australian entertainment and media market - consumer/end user annual growth by industry - 2007 - 2008; 2011
• Table 46 - Australian entertainment and media market - advertising spending by industry - 2006 - 2008; 2011
• Table 47 - Australian entertainment and media market - advertising annual growth by industry - 2007 - 2008; 2011
• Table 48 - Share of consumer spending by industry sector - 2006; 2011
• Table 49 - Share of advertising revenue by industry sector - 2006; 2011
• Table 50 - Online advertising by classification - 3 months to Sept 2007
• Table 51 - Online advertising by classification - 12 months to June 2007
• Table 52 - Paid search advertising revenue by company - 2005 - 2006; 2010

• Exhibit 1 - Selection of some business models
• Exhibit 2 - Micro-payments examples
• Exhibit 3 - Why mobile marketing won' t work
• Exhibit 4 - Telecommunication convergence
• Exhibit 5 - Why mobile marketing won' t work
• Exhibit 6 - Banner ads
• Exhibit 7 - Permission-based business model
• Exhibit 8 - Early adopters
• Exhibit 9 - belong at a glance
• Exhibit 10 - Why mobile marketing won' t work
• Exhibit 11 - Digital media marketing commandments