Abstract
This annual report offers a wealth of information and analyses on the
worldwide advertising and marketing sector in relation to Digital Media
developments. It includes information and statistics on the worldwide
advertising industry with a focus on online advertising developments. The
report provides an overview of the key Internet Media players and their
activities and a case study on the industry leader, Google. It includes an
overview of marketing strategies such as permission and location based
marketing. Information at a regional level is also provided for the
Americas, Europe, Middle East, Africa and Asia Pacific.
Subjects covered include:
- Advertising market including statistics and forecasts;
- Digital Media marketing strategies;
- Permission based marketing;
- Location based marketing;
- Media industry analyses;
- Internet Media company activities;
- Case study on market leader Google;
- Net neutrality analysis;
- Regional information and statistics.
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