Home Systems: Home Security

Table of Contents

The Bottom Line

1.0 The Status of the Home Security Industry

• 1.1 History in a Nutshell
• 1.2 2000 Forward for the Security Industry

2.0 U.S. Householders and Security Systems

• 2.1 The Next Group of Adopters
• 2.2 Forecasts for Security and Monitoring 2007-2012

3.0 Dealer Installed Security Distribution

• 3.1 The Builder and Security

4.0 The Security Companies

5.0 Salient Trends and Strategy Issues

6.0 A U.S. Residential Security Forecast Summary

Resource Book

1.0 The Resource Book

2.0 Home Security in U.S. Households

• 2.1 The Demographics of Security at Home
• 2.2 The Role of Moving and Security Systems
• 2.3 Appeal of New Services and Benefits
• 2.4 Which Providers Do Consumers Call At a Move?
• 2.5 Comparing Current Penetration and Intentions for Security with Selected Other Products

3.0 Security Distribution

• 3.1 Security Dealer Survey Overview
  • 3.1.1 Security Dealer Respondents
  • 3.1.2 Definition of Home Systems Security Integrators
  • 3.1.3 Business Characteristics of Security Systems Integrators/Installers
  • 3.1.4 Specifics on Security Systems in their Channel
  • 3.1.5 Beyond Security: Products Installed by Security Systems Integrators across Categories
  • 3.1.6 Installations in New vs. Existing Homes
  • 3.1.7 Average Number of Installations across Categories
  • 3.1.8 Average End-user Costs: Security, Control, Audio, Home Theater Systems
  • 3.1.9 Brands Sold by Security Systems Integrators across Categories
  • 3.1.10 High End Installing Dealers (CEDIA Type)
• 3.2 Builders and Security Systems
  • 3.2.1 Specific Builder Survey Questions and Responses

4.0 Housing Forecasts

• 4.1 Methodology
  • 4.1.1 Households
  • 4.1.2 Housing Value
  • 4.1.3 New Housing Starts vs. Existing Housing
  • 4.1.4 Data Sources
  • 4.1.5 Housing Forecast Techniques
• 4.2 New-Start Housing Forecasts
• 4.3 Existing Housing Forecasts

5.0 Security Systems Forecasts

• 5.1 Methodology
• 5.2 Housing
  • 5.2.1 Housing Value and Security
• 5.3 System Classifications
  • 5.3.1 Mass-Market Monitored Security Systems
  • 5.3.2 Custom Monitored Security Systems
  • 5.3.3 Do-It-Yourself Security Systems
  • 5.3.4 Dealer-Installed Security Systems
  • 5.3.5 Intelligent Security Systems
  • 5.3.6 Key Forecast Assumptions
  • 5.3.7 U.S. Security System and Monitoring Forecasts
• 5.4 Do-It-Yourself System Hardware (Figures 92-94)
• 5.5 Dealer-Installed System Hardware (Figures 95-97)
  • 5.5.1 Intelligent Security System Controller Hardware (Figures 98-100)
• 5.6 Residential Monitoring (Figure 101-106)
• 5.7 Remote Home Monitoring: Passing Fad or Wave of the Future?

6.0 Selected Security and Equipment Providers

• 6.1 ADT Security Services, Inc.
• 6.2 Brink' s Home Security
• 6.3 Elk Products
• 6.4 DSC
• 6.5 Honeywell Security
• 6.6 GE Security
• 6.7 uControl
• 6.8 Monitronics International, Inc.
• 6.9 Protection One
• 6.10 Visonic Technologies Ltd.
• 6.11 Others

Figures

The Bottom Line

• The History of Monitored Security in U.S. Households
• History of Security in a Nutshell
• U.S. Housing with Security Systems by Category 2005 - 2012
• Revenues by Type for the Security Industry 2005 - 2012
• Regional Variations for Security Monitoring in Internet Households
• Basic Demographic Comparison among All, Internet, Broadband and Monitored Security U.S. Households
• Demographics with the Highest Correlation for Security Systems in U.S. Homes
• High Intenders for Security System in the Next Year in Internet Households
• Initial Sales of Security by Category
• Locations for Installation of Security Dealers
• U.S. Security Dealer' s Total Revenue 2005
• Affiliation of Security Dealers with National or Large Regional Entities
• The Nature of Affiliation among the 30% of Security Dealers Stating Affiliation
• Security Dealers' Influence on Brands for Install Categories
• Top Three Brands Offered by Security Dealers
• Builders and Security Systems
• From Where do Builders Acquire Security Equipment?
• Builder Margin on Selected Electronic Systems
• The Influence of Top Amenities According to Builders
• U.S. Builder Revenue Deriving from Security Systems

Resource Book

• Security Penetration by Category 2006 EOY
• General Demographics for Security Systems in U.S. Homes
• High Correlating Demographics for Security System Ownership
• Demographics with High Correlation to Having Monitoring
• Ownership of Selected Products in Security and Non-security Households
• Ownership of Selected Products in Security and Non-security Households
• Moving Patterns among Internet HHs and Internet Security Households
• High Intenders for Security and Ownership among Stationary and Moving Households
• Security System Usage in Monitored U.S. Households
• External Remote Control over Systems
• Internal Remote Control Appeal
• Appeal of New Features for Home Systems
• Moving Families First Service Provider Call
• Security Penetration and Intentions Compared with Other Selected Electronics
• Types of Locations/Facilities in Which Integrators Install Systems
• Integrators' Total 2005 Revenue
• Breakdown of Integrators' Residential Business
• Types of Security Systems Installed
• Percentage of Installs: New vs. Existing
• Security System Components Installed by Security Dealers
• Additional Equipment Installed by Security Dealers
• Average Cameras Installed by Security Dealers Active in Category
• Average Cost (Total) of Security Installation to Customer
• Brands of Security Offered
• Comparison of Residential Sales 2006 and 2005
• Percentages of Integrators Installing Selected Product Categories
• Percentages of SECURITY & CONTROL Systems Installed in New vs. Existing Homes in 2005
• Average Number of Installations Completed in 2005 Control, Audio & Home Theater Systems
• Average End-user Costs of Systems in 2005 Security, Audio & Home Theater
• Comparison of Average Costs of Audio & Home Theater Systems Installed in 2005: Security Dealers vs. Custom Installers
• Top Brands of Security Systems Integrators Installed
• Top Brands of Speakers in Audio Installations
• Top Brands of Components in Audio Systems
• Top Brands of Components Installed in Home Theater Systems
• Installation of Security by High-end Installing Dealers
• Common Householder Questions about Security Systems
• Market Value of Security Systems Installed in New Residential Construction
• What Types of Security Systems Are Installed?
• Are Security Systems Offered as Standard or Optional?
• Technologies Employed in Security Systems
• Why do Home Builders Offer Security Systems?
• Typical Home Security Components Installed
• Additional Equipment Offered with Security Systems
• Average Buyer TOTAL Cost for Security Systems
• Typical Home Security System Margin
• Top Ten Most-Widely Offered Brands of Security Systems
• Who Determines Which Specific Security System to Install?
• Importance of Selected Purchase/Brand Criteria to Choosing Products
• From where is the Security System Hardware Acquired?
• Why Builders Do NOT Offer Security Systems
• Housing Definitions
• Housing Forecast Methodology Summary
• Break down of US Households
• Housing Values
• Sources of Disaster
• Data Sources
• Forecast Drivers
• New Housing Starts 2005-2012
• Total Existing Households
• Existing Single-Family Homes by Value
• Installation Type
• Model for Security Forecast
• Home Security Forecast Methodology Summary
• Total Available Market
• Penetration by Category
• A Basic Security Systems
• Security Product Evolution
• Marketing for DIY and Low Cost Security
• Pros and Cons of Mass Marketed Dealer-Installed Monitored Security
• Integration of Security across Application Categories
• Do Home Builders Offer Monitored Security as a Standard Feature?
• Initial Sales by Category
• U.S Homes with Systems by Category and Total
• Hardware, Labor, and Monitoring Revenue
• Remaining U.S Housing without Security and without Monitoring ( #M)
• Existing Homes Adding Dealer Installed Systems
• Existing Homes Adding Systems by Home Value
• Homes Replacing Systems
• Existing Homes Adding Dealer-Installed Systems
• New Homes Adding Systems
• New Homes Adding Dealer-Installed Systems
• New Homes Adding Dealer-Installed Systems by Home Value
• Total Initial Security System Sales
• Initial Security System Sales by Category
• Homes with Systems
• Homes with DIY Security Systems
• Penetration Rate for Dealer-Installed Systems
• Single-Family Penetration for Dealer-Installed Systems by Home Value
• Number of Homes with Dealer Installed Systems
• Average Security System Controller Price
• Security Controller Revenues
• Average DIY Controller and Sensor Prices
• Average DIY Sensor Dollars by Home Value
• DIY Controller and Sensor Revenues
• Average Dealer-Installed Controller and Sensor Prices
• Dealer-Installed Sensor Dollars by Home Value
• Dealer-Installed Controller and Sensor Revenues
• Average ISSC Controller and Sensor Prices
• ISSC Sensor Dollars by Home Value
• Total ISSC Revenues
• Average Monthly Monitoring Fees
• Total Monitoring Revenues
• Total Monitoring Revenues by Home Value
• Monitoring Revenues by Housing Category
• Monitoring Revenues by Install Type
• DIY Revenues by Category
• Remote Self Monitoring for Security: Hardware and Service Company
• Table of Self Monitoring Entries
• Dealer-Installed Labor revenues