Abstract
This report profiles new digital media platforms including online video, IPTV,
VOD/DVR, Podcast, and mobile phone and evaluates their viability as ad
platforms for advertisers, content owners/publishers, and consumers. It also
analyzes new ad-serving technologies and highlights innovative approaches of
tracking and measuring audience engagement levels for new ad revenue models.
“New media create both opportunities and challenges for
advertisers,” said Harry Wang, senior analyst with Parks Associates.
“Growing these new entertainment platforms requires not only delivering
compelling content but also sending the right message to the right person at
the right moment and reporting back to advertisers with convincing and
reliable engagement metrics.”
The Bottom Line is a concise, executive-level summary of the current state of
the market, evolutionary path, and the implications for companies doing
business in this space.
A Parks Associates' Resource Book contains a wealth of consumer survey data
and company profiles-a must-have reference for product/market planning.
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