Portable Multimedia Players: Analysis and Forecast, Second Edition

Table of Contents

The Bottom Line

1.0 Notes on Methodology

• 1.1 Consumer Data
• 1.2 Definitions

2.0 PMP: A Fast-changing Market

• 2.1 Two Years in Retrospective
• 2.2 Current Adoption of Portable Multimedia Players

3.0 Component Analysis and Technology Trends

• 3.1 Microprocessors and Other Silicon Components
• 3.2 Choice of Storage Media
• 3.3 Display Technology (LCD)
• 3.4 Media Formats, Codecs, and DRM
• 3.5 Feature Trends

4.0 Consumer Demand Analysis

• 4.1 Digital Media Habits and Product Appeal
• 4.2 Choice of Portable Entertainment Platforms and Convergence Trends
• 4.3 Consumer Segmentation

5.0 Industry Trends, Marketing Strategies and Competitive Analysis

• 5.1 Digital Media Trends and PMP as an Entertainment Platform
• 5.2 Overview of Branding and Marketing Strategies
• 5.3 Competitive Analysis

6.0 Market Forecast and Implications

• 6.1 Market Sizing
• 6.2 Implications and Recommendations

Resource Book

Section I Analysis of PMP Owners' Usage and Preferences

• Market Adoption
• Device, Content, and Usage

Section II Comparison of PMP Owners in 2005 and 2007

• Demographics of Overall PMP Owners: 2005 vs. 2007
• Demographics of Hard-disk Drive-based PMP Owners: 2005 vs. 2007

Section III Consumer Segments: Methodology and Analysis

• Demographics
• Device, Content, and Purchase Behaviors

Section IV Analysis of PMP Intenders' Interests and Media Habits

Section V Profiles of Leading PMP Manufacturers and Technology Providers

• Apple/iPod Video
• Samsung
• Microsoft/Zune
• Archos
• Creative Labs
• Toshiba
• Coby Electronics
• Cowon 74
• Philips
• Thomson
• Sandisk
• Texas Instruments
• SigmaTel
• Marvell Technology Group, Ltd.
• Sigma Designs, Inc.
• Broadcom
• Analog Devices, Inc.
• Freescale Semiconductor
• Raza Microelectronics

Figures

The Bottom Line

• PMP Hardware Events 2005-2007
• Estimates of Worldwide Cumulative Video iPod Shipments
• Major Online Video Market Events (2005-2007)
• The Expansion of the Multimedia-Capable Smartphone Family
• U.S. PMP Adoption among Online Households 2005 vs. 2007
• PMP Owners' Age Distribution: 2005 vs. 2007
• PMP Owners' Other Technology Gadgets
• Worldwide Video-capable MP3 Player Adoption among Internet Households
• Comparison of PMP Processor Solutions
• Current Storage Capacity on PMPs
• Comparison of Touch-Screen Technology
• Screen Size of PMPs among Current Owners
• Analysis of Media Formats and Codecs
• Major DRM Technology for Online Video
• Features of the Latest PMP Models
• Music and Video Consumption Frequency on a PMP
• Factors and Drivers for Video Consumption on a PMP
• Top-Ten Video Genres Preferred on PMP, Cell Phone, and Laptop PC
• Locations Where PMPs are most Frequently Used
• Expected Storage Capacity of the Next PMP Purchase
• Budget to Spend on the Next PMP Purchase
• Portable Media Platforms: Ownership 2005 vs. 2007
• Portable Media Platforms: Purchase Intention 2005 vs. 2007
• Consumers' Preference for Converged Devices
• Consumer Segmentation: Comparison of the Three PMP User Groups
• Broadband Households Paying for Online Video Content
• Broadcast Networks' Online Video Initiatives
• Broadcast Networks' Online Video Initiatives
• Major Online Movie Services and Portable Device Support
• Major Brands' Strengths and Weaknesses
• Brand Share in the U.S. based on Consumer Survey
• Worldwide Forecast of Video-capable PMP Shipments
• Worldwide Forecast of PMP Shipments by Storage Medium
• Worldwide Forecast of Video-capable PMP Revenues and ASP

Resource Book

• Penetration of Consumer Products (Q2 2007)
• Cross-Ownership of Portable Devices
• Brand Share of Portable Multimedia Players
• Screen Sizes of Portable Multimedia Players
• Storage Capacity of Portable Multimedia Players
• Average Number of Media Files on Portable Multimedia Players
• Percentage of PMP Owners Having Media Files
• Source of Video Content for Portable Multimedia Player Owners
• Satisfaction with PMP Features (I)
• Satisfaction with PMP Features (II)
• Frequencies of Media Consumption on Portable Multimedia Players
• Locations Where Portable Multimedia Players are Used
• Comparison of Locations: Portable Music Players vs. PMPs
• Average Monthly Spending on Video Content for PMPs
• Drivers for Consuming more Video Content on PMPs (I)
• Drivers for Consuming more Video Content on PMPs (2)
• Accessory Items Purchased for Portable Entertainment Devices
• Product Complaints: Video iPod vs. Other PMP Brands
• Location of Use: Video iPod vs. Other PMP Brands
• Frequency of Usage: Media Consumption on Portable Devices
• Number of Media Files by Storage Capacity
• Percentages of PMP Owners who do not Own Videos and Rarely Watch Videos
• Desirable Features: Video iPod vs. Other PMP Brands
• Average Number of Video Files and Frequency of Usage: Video iPods vs. Other PMP Brands
• Age of PMP Owners: 2005 vs. 2007
• Gender of PMP Owners: 2005 vs. 2007
• Preference for Stand-Alone versus Multi-Function Devices: 2005 vs. 2007
• Ethnicity of PMP Owners: 2005 vs. 2007
• Income Distribution of PMP Owners: 2005 vs. 2007
• Marital Status of PMP Owners: 2005 vs. 2007
• Education Level of PMP Owners: 2005 vs. 2007
• PMP Owners Currently Attending College: 2005 vs. 2007
• Type of Residence of PMP Owners: 2005 vs. 2007
• Number of Adults in Household, PMP Owners 2005 vs. 2007
• Number of Children in Household, PMP Owners 2005 vs. 2007
• Age of HDD-based PMP Owners: 2005 vs. 2007
• Gender of HDD-based PMP Owners: 2005 vs. 2007
• Preference for Stand-Alone vs. Multi-Function Devices among HDD-based PMP Owners: 2005 vs. 2007
• Ethnicity of HDD-based PMP Owners: 2005 vs. 2007
• Income Distribution of HDD-based PMP Owners: 2005 vs. 2007
• Marital Status of HDD-based PMP Owners: 2005 vs. 2007
• Education Level of HDD-based PMP Owners: 2005 vs. 2007
• HDD-based PMP Owners Currently Attending College: 2005 vs. 2007
• Type of Residence Occupied by HDD-based PMP Owners: 2005 vs. 2007
• Number of Adults in Household of HDD-based PMP Owners: 2005 vs. 2007
• Number of Children in Household of HDD-based PMP Owners: 2005 vs. 2007
• Summary of Consumer Segmentation Findings
• Age Distribution: by Consumer Segments
• Gender: by Consumer Segments
• Education Level: by Consumer Segments
• Income Distribution: by Consumer Segments
• Home Network Ownership: by Consumer Segments
• Ethnicity: by Consumer Segments
• Marital Status by Consumer Segments
• College Status: by Consumer Segments
• Type of Residence: by Consumer Segments
• Number of Adults in Household: by Consumer Segments
• Number of Children in Household: by Consumer Segments
• Interest in Mobile Applications: by Consumer Segments
• PMP Storage: by Consumer Segments
• PMP Screen Size: by Consumer Segments
• Main Types of Media Files Stored on PMP: by Consumer Segments
• Other Types of Media Files Stored on PMP Device: by Consumer Segments
• Satisfaction with PMP Features: by Consumer Segments
• Situation in which PMP is Used Most Often: by Consumer Segments
• Source of Video Content: by Consumer Segments
• Importance of Mobile Device Features: by Consumer Segments
• Interest in Mobile Device Hardware and Accessories: by Consumer Segments
• Attitude toward Advertising on Mobile or Portable Devices: by Consumer Segments
• Preference of Convergence: by PMP Owner Segments
• Amount Spent Monthly on Video Content Purchase: by Consumer Segments
• Frequency with which PMP Owners Listen to Music on their Devices: by Consumer Segments
• Frequency of Watching Videos on PMP: by Consumer Segments
• Age Distribution of Intenders
• Gender of Intenders
• Income Distribution of Intenders
• Marital Status of Intenders
• Number of Children in Household of Intenders
• PMP Intenders' Intention to Buy Other Mobile Devices
• Desired Storage Capacity for PMP Intenders
• Importance of PMP Features for Intenders (I)
• Importance of PMP Features for Intenders (II)
• Importance of PMP Features for Intenders (III)
• Price Expected to Pay for Next PMP: Intenders
• Video Genre Preferences: PMP vs. Laptop PC vs. Mobile Phone (I)
• Video Genre Preferences: PMP vs. Laptop PC vs. Mobile Phone (II)
• Video Genre Preferences: PMP vs. Laptop PC vs. Mobile Phone (III)
• Interest in Mobile Broadband-enabled Applications on PMPs