Abstract
This report analyzes how GPS technology drives innovative, location-based
content development and navigation services. Besides highlighting the
technology development and market trends for the major portable navigation
platforms, this report analyzes the adoption of GPS-enabled value-added
content and services among hardware manufacturers, service operators, and
consumers.
“GPS technology is ready to shine,” said Harry Wang, Senior
Analyst with Parks Associates. “Device makers, application developers,
and operators are looking beyond the basic GPS routing function to innovative,
location-based content and services. The next few years will see a steady flow
of value-added content and services coming to market, and business model
development will be the key challenge for vendors to figure out.”
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