3G Pricing Promotions & Strategies

Table of Contents

• 1 Introduction
  • 1.1 The 3G Marketing Challenge
  • 1.2 Soft Vs. Hard Launch Approach
  • 1.3 Branding 3G Services
• 2 Pricing Strategies & Offers Across Different 3G Services
  • 2.1 Video Calling
    • 2.1.1 Video Calling Promotions in the Italian Market
  • 2.2 Messaging
  • 2.3 Wireless Portals Access
  • 2.4 Internet Access
    • 2.4.1 Vodafone Zuhause Web (3G Home Zone Service)
  • 3 3 Italy: New Market Entrant Promoting 3G Across the Base
    • 3.1.1 Service Offer & Promotions
    • 3.1.2 Stimulating Prepay ARPU Through Innovative Top-up Vouchers
  • 3.2 Successful ARPU Values
• 4 Orange UK: Promoting 3G Services to High-Value Contract Customers
  • 4.1 3G Introductory Offers
  • 4.2 Orange Market Positioning Vs New Market Entrant
• 5 Currency Conversions