M-Commerce and Wallet Phones: Leading Edge Developments from Japan

Table of Contents

• 1 Overview
• 2 Introduction
• 3 Mobile Commerce
  • 3.1 General usage statistics
    • 3.1.1 Drivers for mobile commerce
  • 3.2 Mobile commerce players
    • 3.2.1Most popular services information
    • 3.2.2 Girlswalker.com
    • 3.2.3 "Chibi Gather" group shopping site
    • 3.2.4 Internet portals and shopping malls
• 4 Edy: prepaid e-money using contactless IC chip technology
  • 4.1 Introduction
    • 4.1.1 The FeliCa platform
    • 4.1.2 Shareholders and interests in the FeliCa universe
  • 4.2 Making Edy a win-win-win offer
    • 4.2.1 Edy main features
    • 4.2.2 The Edy ecosystem
    • 4.2.3 Value for the Bitwallet consortium
    • 4.2.4 Value for business customers
    • 4.2.5 Value for users
  • 4.3 Case Illustration: am/pm convenience stores
    • 4.3.1 Edy as a value-added proposition to customers
    • 4.3.2 Improved CRM
  • 4.4 Mobile Operators Positioning
  • 4.5 Competition with Suica
    • 4.5.1 Presentation of Suica
    • 4.5.2 Positioning and competitive advantages
  • 4.6 Conclusion
• 5 KDDIs "EZ Premium" billing & "AU Shopping" mobile mall
  • 5.1 Introduction
  • 5.2 Service description
  • 5.3 Stores line-up
  • 5.4 Conclusion
• 6 Summary
  • 6.1 The new status of a mobile
  • 6.2 Operator positioning: exploiting core strengths
  • 6.3 Significant Potential But Largely Undelivered