Special Ethnic Demographic Series: The U.S. Hispanic, African American and Asian American Markets

THE U.S. HISPANIC MARKET

1. Executive Summary Introduction
   Scope and Methodology
   Demographic Overview
   Survey of the Hispanic Market
   Consumer Behavior of Hispanics
   Hispanic Media
   Overview of Marketing, Promotional, and Advertising Strategies
   Case Studies of Companies Marketing to Hispanics
2. Demographic Overview Of The Hispanic Population
   Population Size and Growth
   National Origin and Race
   Geographic Distribution
   Age
   Household and Family Structure
   Economic Status
   Employment and Occupational Status
   Educational Attainment
   Health Status
   Language
   Political and Social Values
   Overview of Hispanic Population Groups

    
3. Survey Of The Hispanic Market
   Key Market Segments
   Size of the Market
   Consumer Expenditure Patterns
   Hispanics and the Media

    
4. Hispanic Media Television
   Radio
   New Media

    
5. Overview Of Marketing, Promotional, And Advertising Strategies
   Marketing and Promotional Approaches
   Advertising Strategies
   Advertising Expenditures
   Examples of Advertising Campaigns
6. Case Studies Of Companies Marketing To Hispanics
   Automotive
   Consumer Products
   Financial Services
   Food and Beverages
   Restaurants
   Retail
   Telecommunications
   Appendix I: Examples Of U.S. Hispanic Market Advertising

1. Executive Summary Introduction
   Scope and Methodology
   Demographic Overview
   Survey of the African American Market
   Consumer Behavior
   Media
   Overview of Marketing, Promotional, and Advertising Strategies
   Case Studies of Companies Marketing to African Americans
2. Demographic Overview of the African American population
   Market Definition
   Population Size and Growth
   National Origin
   Geographic Distribution
   Age and Gender
   Household and Family Structure
   Economic Status
   Employment and Occupational Status
   Educational Attainment
   Health Status
   Political and Social Values
   Demographic Profile of African American Men
   Demographic Profile of African American Women

    
3. Survey of the African American Market
   Affluent African American Market Segment
   African American Women Market Segment
   Size of the Market
   Growth of the Market

    
4. Consumer Behavior
   Consumer Expenditure Patterns
   African Americans and the Internet
5. Media
   Television
   Radio
   New Media

    
6. Overview of Marketing, Promotional, and Advertising Strategies
   Marketing and Promotional Approaches
   Advertising Strategies and Campaigns

    
7. Case Studies of Companies Marketing to African Americans
   Automotive
   Financial Services
   Food and Beverages
   Restaurants
   Retail
   Other
8. Appendix I: Examples of U.S. African American market advertising

9. Appendix II: Addresses of Selected U.S. African American Market Resources

1. Executive Summary Introduction
   Scope and Methodology
   Demographic Overview
   Survey of the Asian American Market
   Consumer Behavior
   Media
   Marketing, Promotional, and Advertising Strategies
   The South Asian Segment of the Asian American Market
   The Chinese Segment of the Asian American Market
   Other Segments of the Asian American Market

    
2. Demographic overview of the Asian american population
   Population Size and Growth
   Overview of Asian Subgroups
   Immigration Trends
   Language
   Geographic Distribution
   Age and Gender
   Marriage and Family
   Economic Status
   Homeownership
   Employment and Occupational Status
   Educational Attainment
   Health Status
   Political and Social Values

    
3. Survey of the Asian American Market
   Market Trends
   Size and Growth of the Asian American Market
4. Consumer Behavior
   Shopping Behavior and Buying Style
   Asian American Consumer Focus: Computers and Electronics
   Asian American Consumer Focus: Financial Services
   Asian American Consumer Focus: Food and Beverages
   Asian American Consumer Focus: Personal Care
   Asian American Consumer Focus: Travel
   Asian American Consumer Focus: Other Industries
   Asian Americans and the Internet

    
5. Media
   Print
   Television
   Radio
   New Media
   Marketing Approaches
   Advertising Strategies and Campaigns
   Examples of Companies Marketing to Asian Americans

    
6. The South Asian Segment of the asian american market
   Key South Asian Markets
   Examples of Companies Marketing to the South Asian Segment of the Asian American Market

    
7. The Chinese Segment of the asian american market
   Key Chinese Markets
   Examples of Companies Marketing to the Chinese Segment of the U.S. Asian American Market

    
8. Other Segments of the asian american market
   The Vietnamese Segment of the Asian American Market
   The Korean Segment of the Asian American Market
   The Japanese Segment of the Asian American Market
9. Appendix I: Examples of U.S. Asian American market advertising

10. Appendix II: Addresses of Selected Asian American Market Resources