The U.S. Market for Emerging Ethnic Foods: Volume 3 in the series

Table of Contents

I. Executive Summary

II. The Market

Market Size And Composition
• Market Definition
• Role of Immigration in Emergence of New Cuisines
• Figures: U.S. Government Statistics for Immigration from Key Regions (Caribbean, Middle East, South Asia, North Africa)
• Religion and Culture as Drivers of Emerging Cuisines (Kosher and Halal Foods)

Projected Market Growth

• Consumption Trends Supporting Expansion into Emerging Cuisines
• Role of Distribution Channels
• Role of Internet

Marketer and Brand Shares
• General Ethnic-Foods Marketers and Their Shares of the Market

Retail Trends

• Retail Formats Geared to Exploration of Emerging Cuisines

IV. Competitive Profiles

• Mainstream Marketers—Product Introductions and Trends
• Ethnic-Foods Specialists—Product Introductions and Trends

Food Service as Culinary Trend Leader/Tastemaker
• Food Service Trends in National/Regional Cuisines
• New Fusion Cuisines

VI. The Consumer

• The Ethnic Consumer
• The Mainstream Consumer of Emerging Cuisines
  • "Adventurous" Consumer Characteristics: Age, Income, Household Composition, Etc.

Product And Promotion Trends
• Breakout Crossover Foods
• New Product Introductions
• Flavor Trends
• Packaging and Sizing Trends
• National Ad Expenditures