Just a few years ago viewed as a sluggish behemoth, frozen foods have taken
on new life as marketers offer consumers increasingly attractive frozen
convenience foods with options that include skillet and oven meal kits, bowl
meals, restaurant-quality pizza, hand-held entrees, and ethnic varieties of all
the above. Yet, this market is also becoming increasingly competitive as old
players reshuffle, new ones join the fray, and marketers of perishables develop
attractive prepared food alternatives.
The U.S. Market for Frozen Meals, Appetizers and Snacksexamines four key
categories of the frozen foods market: frozen entrees/dinners, frozen pizza,
frozen breakfasts, and frozen appetizers/snacks.
Using a new data-intensive, compact format, The U.S. Market for Frozen Meals,
Appetizers and Snacks presents a pithy analysis of the market factors that
continue to shape the market, including consumer trends, mergers and
acquisitions, and new product developments. It also provides up-to-date
competitive profiles of leading industry players (both marketers and retailers),
plus a cutting-edge discussion of action points companies can utilize to benefit
from the trends driving this market.
The U.S. Market for Convenience Food and Packaging, Volumes 1-3
The U.S. Market for Frozen Meals, Appetizers and Snacksis the second of a
three-part series on the convenience foods market, which also covers Ready Meals
and Side Dishes (Volume 1, March 2004) and Packaging and Serving Size Trends
(Volume 2, April 2004). An Executive Overview of all three volumes will be
available to purchasers of the three-volume set upon publication of the final
volume, providing a cross-comparison of opportunities and competition in these
inter-related sectors of the convenience foods market.
Report Methodology
The information in The U.S. Market for Frozen Meals, Appetizers and Snacks is
based on both primary and secondary research. Primary research involved on-site
examination of the retail milieu, interviews with marketing, public relations
and industry analysts within the convenience food market and consultants to the
industry. Secondary research entailed data-gathering from relevant trade,
business, and government sources, including company literature. Packaged Facts
has derived mass merchandiser sales figures from Information Resources, Inc. (IRI)
InfoScan sales-tracking data. Figures provided on national consumer advertising
expenditures are based primarily on data (copyright 2002) compiled by TNS Media
Intelligence/CMR, the leading provider of strategic advertising and marketing
communications intelligence. The analysis of consumer demographics derives from
Simmons Market Research Bureau survey data for fall 2003. New product
information is gathered via literature research, personal interviews and data
compiled by ProductScan, a service of Marketing Intelligence Service Ltd.
This report looks at every segment of the convenience food market, examining
trends for growth and projecting sales of products through 2008. It analyzes
consumer demographics and attitudes and their current and projected impact on
sales of frozen convenience foods. It provides up-to-date competitive profiles
of marketers of these foods - including a look at smaller, up-and-coming
companies - and discusses the influence of demographic trends as a driver of
retail trends. The series also spotlights new products and current distribution
trends, and offers readers trends and marketing opportunities within the
convenience food industry.
What Youfll Get in this Report
Using a new data-intensive, compact format, The U.S. Market for Frozen Meals,
Appetizers and Snacks presents an incisive analysis of the market factors that
continue to shape the market, including consumer trends, mergers and
acquisitions, and new product developments. The three volumes also provide
up-to-date competitive profiles of leading industry players, both marketers and
retailers. New to the report is a cutting-edge discussion of action points
companies can use to benefit from the trends driving this market.
Each volume in this series addresses the following segments:
- The Market (including market size and composition, and projected market
growth)
- The Marketers (including share of market, where available)
- Competitive Profiles of major marketers
- Retail Strategies (including retail private label)
- The Consumer (an analysis of current Simmons Market Research Bureau data
profiling consumer demographics)
- Trends and Opportunities
Youfll also benefit from extensive data, presented in easy-to-read and
practical charts, tables, and graphs.
How You Will Benefit from this Report
If your company is already competing in the frozen foods market, or is
considering making the leap, you will find this series invaluable, as it
provides a comprehensive package of information and insight not offered in any
other single source. You will gain a thorough understanding of the current
market for frozen meals, appetizers and snacks, as well as projected sales and
trends through 2008. Contributing to that understanding will be a complete
analysis of sales data from IRI and other published and trade sources, a
detailed discussion of the consumer for frozen products based on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for frozen meals, appetizers and snacks.
- Research and development professionals stay on top of competitor
initiatives and explore demand for frozen meals, snacks and appetizers.
- Advertising agencies working with clients in food industry understand the
product buyer to develop messages and images that compel consumers to
purchase these products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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