Sports nutritionals have gained wide acceptance as an essential component of
any committed athletic lifestyle, but increasing numbers of consumers who aren'
t necessarily health club devotees are also turning to sports nutritionals,
often in lieu of traditional beverages and snacks. Marketers across the board
have responded by downplaying their long-standing hard-core sports image and
highlighting the broader nutritional, energy-boosting, and wellness benefits of
their products. Packaged Facts has been tracking this market for many years, and
this fully updated and expanded 5th edition of The U.S. Market for Sports
Nutritional Products looks not just at the current scene, but also offers
projections and pinpoints opportunities in this rapidly transforming market.
Pegging
2003 retail sales at over $3 billion, the report analyzes overall and
mass-market (IRI) sales trends for three main product categories: supplements
(including tablets, capsules, and powders, as well as liquids and other newer
forms); beverages (including isotonic recovery drinks, sports-related energy
drinks, and other nutrient-enhanced soft drinks, juices, and waters); and sports
and energy bars and gels. Marketing and new product trends are covered for each
category, and diverse competitors are profiled including industry giants like
PepsiCo, Inc. (Gatorade) and Nestlé S.A. (PowerBar), specialized market
leaders like Twinlab Corp. and EAS, Inc., and innovative upstarts like Red Bull
GmbH. The report also explores consumer usage rates, brand preferences, and
demographics, based on Simmons Market Research Bureau data for fall 2003.
Report Methodology
The information in The U.S. Market for Sports Nutritional Products is based
on both primary and secondary research. Primary research involved on-site
examination of the retail milieu, interviews with marketing, public relations
and industry analysts within the sports nutritionals market and consultants to
the industry. Secondary research entailed data-gathering from relevant trade,
business, and government sources, including company literature. Packaged Facts
has derived mass merchandiser sales figures from Information Resources, Inc. (IRI)
InfoScan sales-tracking data. Figures provided on national consumer advertising
expenditures are based primarily on data (copyright 2002/2003) compiled by CMR/TNS
Media Intelligence U.S., the leading provider of strategic advertising and
marketing communications intelligence. The analysis of consumer demographics
derives from Simmons Market Research Bureau survey data for fall 2003. New
product information is gathered via literature research, personal interviews and
data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.
What You' ll Get in this Report
The U.S. Market for Sports Nutritional Products makes important predictions
and recommendations regarding the future of this market, and pinpoints ways
current and prospective marketers can capitalize on current trends and spearhead
new ones. No other market research report provides both the comprehensive
analysis and extensive data that The U.S. Market for Sports Nutritional Products
offers. The report addresses the following segments:
- The Market (including market size and composition, and projected market
growth)
- The Marketers (including discussions of specific marketer brand and market
shares)
- Competitive Profiles (of the mainstream marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
- Distribution Strategies
- The Consumer (who' s buying what, and where)
- The Products
- Trends and Opportunities
Plus, you' ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
Scroll down to see a more detailed
outline of the contents of this report.
How You Will Benefit from this Report
If your company is already competing in the sports nutritionals market, or is
considering making the leap, you will find this report invaluable, as it
provides a comprehensive package of information and insight not offered in any
other single source. You will gain a thorough understanding of the current
market for sports nutrition products, as well as projected sales and trends
through 2008. Contributing to that understanding will be a complete analysis of
sales data from IRI and other published and trade sources, a detailed discussion
of the consumer for sports nutritionals based on Simmons data.
This report
will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for sports nutritional products.
- Research and development professionals stay on top of competitor
initiatives and explore demand for sports nutritional products.
- Advertising agencies working with clients in the sports nutritional
industry understand the product buyer to develop messages and images that
compel consumers to purchase these products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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