Although veterinary services still account for most consumer spending on pet
care services in the United States, regional and national"one-stop"
pet care centers are beginning to emerge as an important force in this market,
as are nationally branded pet care services and a whole new range of pet travel
options. This new Market Trends report from Packaged Facts examines the U.S.
market for pet care services of all kinds—including Veterinary,
Grooming/Boarding, Obedience/Training, Homecare (pet sitting and walking),
Travel, and Funerary/Cremation—whose future seems to be assured by the
growing range of costlier healthcare options for pets and the ever-important"pets-as-family"
trend. Currently valued at approximately $12 billion and chalking up annual
gains in the 10% range, the pet services market is expected to increasingly
mirror trends well underway in pet food and supplies, such as steady
consolidation driven in large part by the two pet specialty megachains, PETsMART
and PETCO, and with such"outsiders" as Wal-Mart potentially also
eyeing this market.
Targeting U.S. consumers' pet care service needs
from other angles are expanding national veterinary chains such as VCA Antech,
Banfield - The Animal Hospital, and Healthy Pet; along with major branded pet
product marketers including Iams (Procter & Gamble), which are positioning
for increased involvement in areas ranging from medical services to travel. In
addition to pinpointing opportunities for larger marketers, Market Trends: The
U.S. Market for Pet Care Services explores what local and regional service
providers are doing to protect their base of loyal customers, and how many
smaller players are finding success in innovative service areas ranging from
natural grooming and luxury spa & fitness to Internet-based travel services.
Introducing
Market Trends
Market Trends is the latest product line from Packaged
Facts. These timely, compact reports offer insight and analysis into new product
trends, demographic shifts, and consumer behaviors that affect the food,
beverage and consumer goods and services industries.
Report Methodology
The
information in Market Trends: The U.S. Market for Pet Care Services is based on
both primary and secondary research. Primary research involved interviews with
marketing, public relations and industry analysts within and consultants to the
pet services industry. Secondary research entailed data-gathering from relevant
trade, business, and government sources, including company literature. The
analysis of consumer demographics derives from Simmons Market Research Bureau
survey data for fall 2003.
What You' ll Get in this Report
Market
Trends: The U.S. Market for Pet Care Services offers unique perspective on this
burgeoning market. No other market research report provides the analysis and
trends coverage that Pet Care Services offers. Plus, you' ll benefit from
extensive data, presented in easy-to-read and practical charts, tables and
graphs.
Scroll down to see a more detailed outline of the contents of this
report.
How You Will Benefit from this Report
If your company wants
to get a head' s up on the trends that will be driving pet care services, you
will find this report invaluable, as it provides a comprehensive package of
information and insight not offered in any other single source. You will gain a
thorough understanding of the factors that influence the development of this
market.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for new products and ingredients.
- Research and development professionals stay on top of competitor
initiatives and explore demand for pet care services.
- Advertising agencies working with clients in the pet care and services
industries to help understand the product buyer to develop messages and
images that compel consumers to purchase these products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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