[Report] Market Trends: Low-/No-Sugar Foods TOC

Chapter 1: Executive Summary

Scope and Methodology
- Scope of Report
- Low-/No-sugar Products
- Report Methodology
- Sugar Substitutes
The Market
- The Market For Low-/No-sugar Foods
- Table 1-1 Estimated U.S. Sales Of Sugar-free Foods, 2003-2008
- Sugarless Gum
- Table 1-2: U.S. Retail Sales Of Sugarless Gums, 2003
- Diet Candy
- Table 1-3: U.S. Retail Sales Of Diet Candy, 2003
- Sugar-Free Cookies
- Low-/No-Sugar Cereals
- Sugar Substitutes
- No-Sugar Added Ice Cream
Factors To Future Growth
- Diabetes, Obesity Rates to Influence Low-Sugar Product Growth
- The "Stigma" of Sugar Substitutes
The Competitive Situation
- Proliferation of Sugar-Free Candies/Products
- Marketers Join Diabetes-Fighting Efforts
The Low-Sugar Consumer
Low-/No-Sugar And The Overall Food Industry

Chapter 2: The Market

Market Definition?Low-/No-sugar
Methodology For Sales Estimates
Sugar Substitutes
- Saccharin
- Aspartame
- Acesulfame-K
- Sucralose
- Other Sweeteners
- Polyols or Sugar Alcohols
Wide Variety of Products
- Candies
- Gums
- Ice Cream
- Baked Goods
- Beverages
Sugar and Diet
- Sugar Busters Diet
Purchasing Patterns Of The "Low-Sugar" Consumer
Survey Data And Figures
Use Of Sugar Substitutes: Overview
- Age Patterns
- Income Distribution
Table 2-1: Demographic Characteristics Favoring Use Of Sugar Substitutes/Artificial Sweeteners
- Daily Use
Figure 2-1: Number Of Sugar Substitute Packs Used Daily
- Brands: Equal
Table 2-2: Demographic Characteristics Favoring Use Of Equal As A Sugar Substitute
Brands: Splenda
Table 2-3: Demographic Characteristics Favoring Use Of Splenda As A Sugar Substitute
- Sweet ?fN Low
Table 2-4: Demographic Characteristics Favoring Use of Sweet ?fN Low As A Sugar Substitute
Sugarless Chewing/Bubble Gum
Table 2-5: Demographic Characteristics Favoring Use of Sugarless Chewing/Bubble Gum
Table 2-6: Demographic Characteristics Favoring Use of Hershey?fs Carefree Koolerz
Table 2-7: Demographic Characteristics Favoring Use Of Hershey?fs Ice Breakers
Table 2-8: Demographic Characteristics Favoring Use Of Cadbury Adams?f Trident
Table 2-9: Demographic Characteristics Favoring Use Of Wrigley?fs Eclipse
Table 2-10: Demographic Characteristics Favoring Use Of Wrigley?fs Extra
Table 2-11: Demographic Characteristics Favoring Use Of Wrigley?fs Orbit
Sugarless Breath Mints/Strips
Table 2-12: Demographic Characteristics Favoring Use Of Sugarless Breath Mints/Strips
Table 2-13: Demographic Characteristics Favoring Use Of Wrigley?fs Eclipse Flash Strips
Table 2-14: Demographic Characteristics Favoring Use Of Hershey?fs Ice Breakers
Sugar-free Desserts
Table 2-15: Demographic Characteristics Favoring Use Of Sugar-free Flavored Gelatin Desserts
Sugar-Free Cookies?Snackwell?fs
Table 2-16: Demographic Characteristics Favoring Use Of Snackwell?fs Brand Of Sugar-free Cookies
No-/Reduced-sugar Jams, Jellies And Preserves
Table 2-17: Demographic Characteristics Favoring Use of No-sugar-added Jams, Jellies & Preserves
Table 2-18: Demographic Characteristics Favoring Use Of "Light"/Reduced-sugar Jams, Jellies & Preserves
Light/ Reduced-Calorie Pancake And Table Syrup
Table 2-19: Demographic Characteristics Favoring Use Of "Light"/Reduced-calorie Pancake And Table Syrup
Basis
Sugar-Free Pudding
Table 2-20: Demographic Characteristics Favoring Use of Sugar-free Pudding
Sugar-Free Yogurt
Table 2-21: Demographic Characteristics Favoring Use of "Light"/Sugar-free Yogurt
The Overall Market
- Current State Of The Overall Weight-Loss Market
- The Low-/No-Sugar Food Market Estimated At $2 Billion
- Factors To Growth
- Impact of Low-Carb On Low-/No-sugar
- Aging Population
- Rising Diabetes Rates Could Fuel Growth
- Childhood Obesity Focuses New Attention On High-sugar Products
Sugar Substitutes Have A Mixed Health Record
New Wave Of Sugar Substitutes May Boost Market
Projected Market Growth
Low-/No-Sugar Food Market To Reach $4.1 Billion By 2008
Figure 2-2: Projected U.S. Sales Of Sugar-Free Foods, 2004-2008

Chapter 3: Competitive Situation

Impact Of Low-Carb On The Low-Sugar Market
Is There A Low-/No-Sugar Bandwagon?
Figure 3-1: New Product Trends Comparison?No-/Low-fat, No-/Low-carb And No-/Low-sugar

Marketer and Brand Shares

Sugarless Gum
- Wrigley Leads With 53 Percent Market Share
- New Products Drive Sales
Table 3-1: Top Marketers of Sugarless Gum By IRI-Tracked Sales And Shares, 2003
Table 3-2: Top Brands of Sugarless Gum Based on Increase In Sales, 2002-2003
Diet Candy
- Russell Stover Improves Its Share
- Hershey Joins The Fray
Table 3-3: Top Marketers of Diet Candy By IRI-Tracked Sales And Shares, 2003
Table 3-4: Top Brands of Diet Candy Based on Increase In Sales, 2002-2003
Sugar-Free Cookies
Low-Sugar Cereals
Low-/No-Sugar Desserts
No-Sugar-Added Ice Cream
Food Bars Move Beyond Diabetic Products
Sugar Substitutes: Splenda Takes Control
Table 3-5: Top Marketers of Sugar Substitutes By IRI-Tracked Sales And Shares, 2003
Marketing Trends
Retailers Showing Interest In Low-Sugar Lines
Educating the Consumer
Russell Stover Targets Pharmacy Section
Pricing Sugar-Free Products
Brand Association
- Kraft And Hershey Team Up With American Diabetes Association
- Bravo Foods Partners With Diabetes Research Institute
Advertising and Promotion Trends
- Splenda-Getting Closer To Natural
- Kraft Targets Hispanics In Partnership With H-E-B
- Hershey Teams with Cooking Lite
- Sugarless Gums?Wrigley and Cadbury Fight It Out
New Product Trends
- Splenda?The Preferred Sweetener
- ChampionLyte Introduces First Sugar-Free Isotonic Sports Drink
- Mid-calorie Drinks Set For Launch
New Product Introductions
- Table 3-6: Low-/No-sugar Chocolate Candy Introductions, 2003-2004
- Table 3-7: Low-/No-sugar Non-chocolate Candy Introductions, 2003-2004
- Table 3-8: Low-/No-sugar Crackers Introductions, 2003-2004
- Table 3-9: Low-/No-sugar Desserts Introductions, 2003-2004
- Table 3-10: Low-/No-sugar Jams, Jellies, Marmalades And Sweet Butters Introductions, 2003-2004
- Table 3-11: Low-/No-sugar Ice Cream, Novelties And Frozen Yogurt Introductions, 2003-2004
- Table 3-12: Low-/No-sugar Meal Replacements And Special Diet Food Introductions, 2003-2004
- Table 3-13: Low-/No-sugar Pastry And Baked Product Introductions, 2003-2004
- Table 3-14: Low-/No-sugar Snack Bars And Snacks Introductions, 2003-2004
- Table 3-15: Low-/No-sugar Staple Introductions, 2003-2004
- Table 3-16: New Low-/No-sugar Sweet Toppings Introductions, 2003-2004
- Table 3-17: Low-/No-sugar Yogurt And Yogurt Imitations Introductions, 2003-2004
Competitive Profiles
- Russell Stover Candies, Inc.
  - Diet Candy Leader
  - Good Returns from Sugar-Free
- Hershey Foods Corp.
- William Wrigley Jr. Co.
- Unilever
- Kraft/Nabisco
- Nestle USA
- Carbolite Foods

Chapter 4: Low-/No-Sugar And The Overall Food Industry

Overall Impact On The Retail Food Industry
NCA Seeking to Debunk Myths About Sugar-Based Candy
Is Low-/No-Sugar A Selling Point?
Table 4-1: Product Introductions Tagged As Low-/No-Sugar, 2003-2004
Americans Love Their Sugar?c
But Will Better Tasting Substitutes Compete For That Love?
"Health" Products Benefit From Improved Formulations
Room For a Middle Ground?
Sugar-Free Products ?The Future