With health and wellness a top criterion driving consumer food choices, this
first-edition Packaged Facts report offers a unique perspective on a hot topic,
examining pharmaceutical-benefit foods (i.e., "phoods") and beverages
including traditional (e.g., regular oatmeal, whole-grain breads), fortified
(e.g., orange juice with calcium), and "designer" (e.g., protein bars, smart
spreads) products. The combination of more permissible FDA-approved health
claims on food packages, media attention to the link between diet and health,
and new product/ingredient/technological development is spurring rapid growth in
this market, which encompasses products fortified with glucosamine and/or
calcium to promote joint and bone health, those containing omega-3 fatty acids
and/or plant sterol/stanol esters for heart health and other benefits, soy
protein-enhanced foods, and "vitamin waters" and other functional
beverages?among many others. Also covered are products enhanced with
cutting-edge ingredients and nutrients, such as lutein for eye health,
glucosamine for joint health, or probiotics/prebiotics to strengthen the immune
system; as well as certain "inherently healthy" products, such as
whole-grain/functional cereals and wellness teas.
The New U.S. "Phood" Market--Functional, Fortified, and Inherently
Healthy Foods and Beverages, examines the factors affecting the growth of this
market, including consumer trends, ingredient trends, the competitive
environment, marketing and advertising trends, new product introductions, and a
regulatory environment that is fostering wider use and awareness of
pharmaceutical-benefit foods. It also profiles key products including Benecol
and Take Control spreads, Kelloggs Smart Start and Kashi Heart cereals,
Stonyfield Farm yogurts, Groupe Danones DanActive prebiotic drink, Tropicana
Essentials orange juice, Celestial Seasonings Wellness Teas, and others. In
conclusion, it identifies cutting-edge trends, opportunities, and ideas market
participants can use to their advantage in the future.
Report Methodology
- The information in The New U.S. "Phood" Market--Functional,
Fortified, and Inherently Healthy Foods and Beverages is based on both
primary and secondary research. Primary research involved on-site
examination of the retail milieu, interviews with marketing, public
relations and industry analysts within the beverage market and consultants
to the industry. Secondary research entailed data-gathering from relevant
trade, business, and government sources, including company literature.
Packaged Facts has derived mass merchandiser sales figures from Information
Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on
national consumer advertising expenditures are based primarily on data
compiled by CMR/TNS Media Intelligence U.S., the leading provider of
strategic advertising and marketing communications intelligence. The
analysis of consumer demographics derives from Simmons Market Research
Bureau survey data for spring 2004. New product information is gathered via
literature research, personal interviews and data compiled by ProductScan, a
service of Marketing Intelligence Service Ltd.
- The report looks at every segment of the functional and fortified
food/beverage market, examining trends for growth and projecting sales of
products through 2009. It analyzes consumer demographics and their current
and projected impact on sales of pharmaceutical foods and beverages. It
provides up-to-date competitive profiles of marketers of functional and
fortified products and discusses the influence of demographic trends as a
driver of retail trends. The report also spotlights new products and current
distribution trends, and offers readers trends and marketing opportunities
within the food/beverage industry.
What Youll Get in this Report
The New U.S. "Phood" Market--Functional, Fortified, and Inherently
Healthy Foods and Beverages makes important predictions and recommendations
regarding the future of this market, and pinpoints ways current and prospective
marketers can capitalize on current trends and spearhead new ones. No other
market research report provides both the comprehensive analysis and extensive
data that The New U.S. "Phood" Market--Functional, Fortified, and
Inherently Healthy Foods and Beverages offers. The report addresses the
following segments:
- The Market (including market size and composition, and projected market
growth)
- The Marketers (including discussions of specific marketer brand and market
shares)
- Competitive Profiles (of the mainstream marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
- Distribution Strategies
- The Consumer (whos buying what, and where)
- The Products
- Trends and Opportunities
Plus, youll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
- If your company is already competing in the functional/fortified food and
beverage market, or is considering making the leap, you will find this
report invaluable, as it provides a comprehensive package of information and
insight not offered in any other single source. You will gain a thorough
understanding of the current market for pharmaceutical foods and beverages,
as well as projected sales and trends through 2008. Contributing to that
understanding will be a complete analysis of sales data from IRI and other
published and trade sources, a detailed discussion of the consumer for
functional/fortified foods and beverages based on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for the functional and fortified foods/beverages.
- Research and development professionals stay on top of competitor
initiatives and explore demand for pharmaceutical foods.
- Advertising agencies working with clients in the food, beverage and
pharmaceutical industries understand the product buyer to develop messages
and images that compel consumers to purchase these products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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