At $12.4 billion and posting strong progress, consumer skincare, haircare,
and makeup products that beautify as they address health problems or concerns
are a booming market. The idea of "cosmeceuticals" began with a few
anti-aging preps in the early 1990s, and now even encompasses shampoos with
stress-relieving scents, or lipstick with sunscreen. New attitudes about beauty,
the burgeoning pop prestige retail channel, and Americas changing ethnic mix
are all driving sales. But finding the right niche is not easy: This new
Packaged Facts report is organized to help execs compete successfully in the
highly fragmented cosmeceuticals marketplace. Packaged Facts trademark
in-depth analysis is complemented by historical and projected dollar data, brand
shares, and Simmons demographic profiles. The strategies of LOreal, Estee
Lauder, P & G, and Beiersdorf are discussed, among others.
Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely,
compact reports offer insight and analysis into new product trends, demographic
shifts, and consumer behaviors that affect the food, beverage and consumer goods
industries.
Report Methodology
The information in Market Trends: Cosmeceuticals is based on both primary and
secondary research. Primary research involved interviews with marketing, public
relations and industry analysts within the grooming markets and consultants to
the industry. Secondary research entailed data-gathering from relevant trade,
business, and government sources, including company literature. The analysis of
consumer demographics derives from Simmons Market Research Bureau survey data
for spring 2004.
How You Will Benefit from this Report
If your company wants to get a heads up on the boon in cosmeceutical
products, you will find this report invaluable, as it provides a comprehensive
package of information and insight not offered in any other single source. You
will gain a thorough understanding of the factors that influence the development
of this market. Plus, youll benefit from extensive data, presented in
easy-to-read and practical charts, tables and graphs.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for new products and ingredients.
- Research and development professionals stay on top of competitor
initiatives and explore demand for new cosmeceutical product introductions.
- Advertising agencies working with clients in the personal care industry to
help understand the product buyer to develop messages and images that compel
consumers to purchase these products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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