Abstract
The $24 billion lawn and garden market has been full of surprises since 2003--with acquisition
activity taking some odd and unexpected turns, marketers embarking on forays into distribution and
retail channels, and professional companies flooding consumer categories with crossover products. In
our new updated 2005 edition of Packaged Facts widely popular and well-received study The U.S. Lawn
and Garden Market, these and other surprising developments are explored and their underlying
dynamics explained within the context of a comprehensive overview and in-depth analysis of the
current market. Major issues and trends are addressed, including the impact of regulation on
technology, the ongoing housing boom and aging baby boomers as primary growth drivers, economic and
weather uncertainties as potential growth inhibitors, and conglomeratization and vertical
integration as strategic responses to a rapidly shifting competitive landscape.
Now in its 6th edition, this study features numerous tables detailing sales patterns for L&G
equipment, supplies, and services, with projections offered to 2009. It also contains profiles of
major marketers such as MTD, Toro, Electrolux, Deere, Ames True Temper, Fiskars, Scotts,
TruGreen-Chemlawn, and now Briggs & Stratton and Rayovac; provides compete coverage of new
product trends; engages in a thorough analysis of distribution and retail sectors; and surveys
consumer purchasing patterns for numerous lawn and garden products and services.
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