The U.S. Market for Household Safety and First Aid Care Products

Abstract

With troubling media reports of home and global tragedies, home safety is increasingly important to consumers. This new report, The U.S. Market for Household Safety and First Aid Care Products, looks safety products in the average American home, such as flashlights, batteries and first aid accessories with analysis of manufacturer and retailer strategies. Coverage includes analysis of consumer usage, brand preference, retailing, new products and factors and trends that will fuel future growth. The study also highlights consumer attitudes in terms of safety and emerging and influential trends in family and home security from fire and carbon monoxide alarms and fire extinguishers to fingerprint identification systems.

Report Methodology

The information in The U.S. Market for Household Safety and First Aid Care Products is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the home safety market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived some mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. This comprehensive report covers U.S. shipments, price gains, and the competitive environment for applicable sectors of the home safety market. Figures provided on national consumer advertising expenditures are based primarily on data compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics and psychographics derives from Simmons Market Research Bureau survey data for 2004. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at a variety of the dynamic segment of the home safety category, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of home safety products. It provides up-to-date competitive profiles of marketers of home safety products and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the industry.