Market Trends: Oral Care for Pets

Abstract

With marketers across almost every pet supplies category weighing in for a piece of the action, oral care products for pets have expanded their base to include everything from toys to treats, and from mouthwash to breath strips. Theres definitely a market for such products, with companion animals living longer than ever and 70%-80% of dogs and cats showing signs of oral disease by age 3, according to the American Veterinary Dental Society, and with National Pet Care Dental Month now in its tenth year. Moreover, given the billions of dollars spent annually on oral care products for people, and the growing tendency of pet owners to seek out human-style products for their pets, this pet health segment can only continue to gain momentum. Focusing on dental and oral care products exclusively, this Packaged Facts report covers all types of products, with a particular focus on premium-priced edible bones (such as Greenies and Quest Nutri-Dent) and innovative newer products such as all-natural teeth-cleaning sprays and pastes. It charts historical sales and projections; analyzes marketing and new product trends; profiles leading marketers; and examines cross-tabulated Simmons Market Research Bureau data on pet ownership and health product usage.