Abstract
Report Methodology
The information in Diet Candy: The World of Low-Sugar, Low-Carb and Low-Calorie Confection is
based on both primary and secondary research. Primary research involved on-site examination of the
retail milieu, interviews with marketing, public relations and industry analysts within the food
market and consultants to the industry. Market size data was derived from Information Resources,
Inc. Secondary research entailed data-gathering from relevant trade, business, and government
sources, including company literature. New product information is gathered via literature research,
personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service
Ltd. Consumer information was derived from Simmons Market Research Bureau, fall 2004 National
Consumer Survey.
What Youll Get in this Report
Diet Candy: The World of Low-Sugar, Low-Carb and Low-Calorie Confection makes important
predictions and recommendations regarding the future of this market, and pinpoints ways current and
prospective marketers can capitalize on current trends and spearhead new ones. No other market
research report provides both the comprehensive analysis and extensive data that Diet Candy: The
World of Low-Sugar, Low-Carb and Low-Calorie Confection offers. The report addresses the following
segments:
- Product Formulation (update on calorie-free sweeteners, polyols, and fat substitutes)
- Market Performance (including market size and composition, marketer and brand shares)
- Marketing and New Product Trends (formulation and flavor trends, including low-carb vs.
sugar-free)
- The Consumer (whos buying what, including focus tables on purchasing patterns among women,
Hispanics, and kids)
- Market Outlook (factors to market growth, market projections, and looking ahead)
Plus, youll benefit from extensive data, presented in easy-to-read and practical charts, tables,
and graphs.
How You Will Benefit from this Report
If your company is already competing in the candy industry, or is considering making the leap,
you will find this report invaluable, as it provides a comprehensive package of information and
insight not offered in any other single source. You will gain a thorough understanding of the
current market for diet candy, as well as projected sales and trends through 2009. Contributing to
that understanding will be a complete analysis of sales data, and a detailed discussion of the
consumer for diet candy on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop targeted promotion plans for diet
candy.
- Research and development professionals stay on top of competitor initiatives and explore demand
for diet candy.
- Advertising agencies working with clients in the diet and candy industries understand the
product buyer to develop messages and images that compel consumers to purchase these products.
- Business development executives understand the dynamics of the market and identify possible
partnerships.
- Information and research center librarians provide market researchers, brand and product
managers and other colleagues with the vital information they need to do their jobs more
effectively.
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