Abstract
Nutrition information has become big business. With more at stake than just the nations health,
the government and the food industry are concentrating on nutrition messages as never before. As a
result, consumers are facing a multitude of labels, studies, insignias, and broad information
programs, such as the governments new food pyramid system. How consumers react is the billion
dollar question that will undoubtedly affect every facet of the food industry.
Through interviews with industry experts and detailed analysis of the latest research, this new
Packaged Facts report, The New U.S. Dietary Guidelines and Nutrition Facts Panel: The Impact of
Nutrition Information on the Food and Beverage Market, takes a look at how nutrition information is
evolving and what lies ahead. Topics will include how the governments current and upcoming programs
may affect specific ingredients, an overview of health claims on the horizon, an analysis of what
consumers are looking for in terms of nutrition information and what it takes to get through to
them; key manufacturer, retailer, and restaurateur strategies; whats happening internationally;
and a look ahead.
Report Methodology
The information in The New U.S. Dietary Guidelines and Nutrition Facts Panel: The Impact of
Nutrition Information on the Food and Beverage Market is based on both primary and secondary
research. Primary research involved on-site examination of the retail milieu, interviews with
marketing, public relations and industry analysts within the food market and consultants to the
industry. Secondary research entailed data-gathering from relevant trade, business, and government
sources, including company literature. Consumer information was derived from Simmons Market Research
Bureau, fall 2004 National Consumer Survey.
What Youll Get in this Report
The New U.S. Dietary Guidelines and Nutrition Facts Panel: The Impact of Nutrition Information on
the Food and Beverage Market makes important predictions and recommendations regarding how the move
to more nutritional "openness" and the revision of the food pyramid will affect the food
industry. No other market research report provides both the comprehensive analysis that The The New
U.S. Dietary Guidelines and Nutrition Facts Panel: The Impact of Nutrition Information on the Food
and Beverage Market offers.
How You Will Benefit from this Report
Any food/beverage company that markets its products in the United States will find this report
invaluable, as it provides a comprehensive package of information and insight on the changing
nutritional mindset not offered in any other single source. You will gain a thorough understanding
of the nexus between consumer attitudes and government recommendations about food, and how that
affects the marketers of food.
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