Table of Contents
Chapter 1 Introduction
- Consumers are Critical Ingredient
- More At Stake Than Just The Nations Health
- Wellness Affecting Company Strategies Throughout Food Industry
- Taste - Number One Unifying Factor
Chapter 2 The New Dietary Guidelines and Food Pyramid
- New Dietary Guidelines Introduced in 2005
- The New Pyramid - Part of a Comprehensive Food Guidance System
- Mixed Reactions to the Pyramid
- Will The New Pyramid Work?
- Getting The Word Out
- Because Consumers Still Dont Know About Them
- Whole Grains - The Great Winner
- Table 2-1 Fiber Intake Low Around the World
- Table 2-2 How Americans Consume Their Grains
- Table 2-3 Key Recommendations from the 2005
- Dietary Recommendations
- Manufactures Stepping Up to the Plate
- New Products Blend White Flour Flavor with Whole Grain Nutrients
- Other Winners: Fruits and Vegetables, "Good" Fats, and Low-Fat Dairy Products
- Guidelines Suggest Increasing Dairy Consumption 33 Percent
- Sunny Growth Ahead for Fruits and Vegetables
- Nuts for "Good" Fats
Chapter 3 Nutrition Facts Panel - Consumer Attitudes and Upcoming Changes
- Trans Fats, Calories, and Serving Size in the Spotlight
- Consumers Use Nutrition Facts Panel to Make Purchasing Decisions
- Older Consumers More Likely to Check Nutritional Label
- Panel Helps Sway Decision Between Similar Products
- Table 3-1 Main Reason Shoppers Check Nutritional Facts Panel
- Focus on Just One Ingredient
- Label Changing Purchasing Behavior - Grains Win; Sugar,
- Fat, Salt Lose
- Coming Soon - Trans Fat Label Information
- Table 3-2 The 10 Largest No Trans Fat Categories
- More Education May Be Needed
- Table 3-3 Steps Consumers are Taking to Reduce the Amount of Trans Fats they Consume
- The Race Is On To Eliminate Trans Fats
- Next Up - Possible Changes in Calorie Prominence, Serving Size Definitions
- Smaller Servings, Low Calorie Count - Big Appeal
Chapter 4 Health and Label Claims - Whats Next?
- Consumers Confused, But Majority Believe Government
- Checks Labels
- Four Kinds of Government-Regulated Food Label Claims
- Table 4-1 Health Claims that Meet Significant Scientific Agreement (SSA)
- Government Allows Qualified Health Claims
- Reactions Mixed, But Awareness Growing
- The Battle for Whole-Grains Labeling
- Figure 4-1 Share of U.S. Retail Sales of Whole Grain and High Fiber Foods By Product Category,
2004
- "Free-From" Growing Strong
- New Labeling Opportunities for Carbs and Calories
- Table 4-2 Organic, No/Low-Sugar Steadiest "Good for You" Products
- Low Sugar -- Labels and Lawsuits
- Organic in the Weeds
- Dont Take It with a Grain of Salt
- Glycemic Index - The Next Big Label?
- Nutrient-Density - Another Up-and-Coming Term
Chapter 5 Reaching Consumers - The Million Dollar Issue
- Too Much Information?
- Awareness/Behavior Gap
- Table 5-1 Proportion of Food Shoppers Who Have Purchased a Product Based on a Specified
Health-Related Claim on Product Package
- Low-fat and Whole Grain Health Claims Draw Most Attention
- Nutrition Awareness and Priorities Vary Among Ethnic Groups
- Table 5-2 Propensity for Agreeing with Nutrition-oriented Issues, Expressed by Ethnic Group
- Women Far More Health Conscious Than Men
- Children and Teens - A Critical Market
- Improving Nutritional Information Sources for Kids
- Table 5-3 Propensity for Agreeing with Nutrition-oriented Issues, Expressed by Teenagers
- Teenage Girls, Hispanics, and Asians Most Interested in
- Healthy Eating
- Table 5-4 Propensity for Gathering Nutrition Information, Expressed by Age
- Unpredictable Behavior or Short Attention Span?
- Health Major Motivation for Losing Weight
- Whose Responsibility Is It Anyway?
- Table 5-5 Who is Responsible for Ensuring Foods are Nutritious
- Different Generations Look for Health Information in Different Places
- Health Messages That Resonate
- Taste Is Still Key
Chapter 6 Manufacturers Rollercoaster Ride
- Manufacturers Role Growing
- Healthy Sales Over Healthy Consumers?
- Commodity Labeling Programs Catching On
- Companies Developing Specific Proprietary Labels
- Clearer Serving Size Labeling
- Study Points to Competitive Costs of Labeling
- California Labeling Controversy Changing Food Standards - A Question of Identity
- No/Low Fat Health Claims Post Healthiest Sales
- Table 6-1 Sales of UPC-coded Packaged Food and Beverage Products with Health Claims on their
Label
- Health Focus Leads Product Development
- Table 6-2 New Product Development Focus
- Antioxidants and Fiber - Up-and-Coming Ingredients
- Table 6-3 Top 15 Ingredients Manufacturers Expect to Become More Important in Functional Foods
in the Next Two Years
- Is It Worth It?
Chapter 7 Supermarket Strategies
- Nutrition Is Big Business For Retailers
- Table 7-1 Merchandising Trends Index
- Wellness Is Key Marketing Strategy
- Education Offers Opportunities
- PMA Survey Confirms Opportunities
- Highest Demand for Nutritional Prepared Foods and Trans-Fat-Free Products
- Table 7-2 Proportion of Shoppers Who Stores To Offer More:
- Natural Grocers Growing Strong
- Table 7-3 Wild Oats Superfoods
- Merchandise Together or Apart?
- Retailer Strategies Include Focus on Children
- The Challenge of Getting The Message Out
Chapter 8 Restaurants - Labels and Lawsuits
- Government Studying Food Away From Home Segment
- Table 8-1 Percent of Calories From Food Away From Home
- Big Mac Under Attack
- More Fat in the Fire
- More Healthy Fare
- Restaurants Eliminating Trans Fats
- Consumers Want To Indulge When Eating Out
- Is Supersizing Beating Back Downsizing?
- Taste is critical
- Table 8-2 Enormous, Colossal and Monster - Is Indulgence Back? A Sampling of Recently Introduced
Indulgent Foodservice Products
Chapter 9 Whats Ahead
- Sugar and Salt - Next "Demonized" Ingredients?
- Partially Hydrogenated Oils - Another Area of Concern
- Lawsuits May Increasingly Focus on Deceptive
- Advertising or Labeling
- Jaded Consumers?
- International Influence Will Increase
- More Emphasis on Childrens Health
- More Convenient, On-The-Go, Healthy Choices
- New Science To Help Squelch Hunger
- More Meals That Heal
- Flexitarian - Next Healthy Group?
- More Targeted Supermarket Nutritional Information
- More Outlandish Claims
View Cart
