Abstract
Current consumer trends bode well for companies able to develop healthy foods that taste good,
are good for you, and are also good for eating on-the-go. Only 60% of all meals today are prepared
and eaten in the home, largely because the increasing number of two-working-parent and single-parent
households means less time to cook. At the same time, Americans are taking a more balanced approach
to eating on-the-go, realizing the need to combine convenience with healthier fare. Simmons Market
Research Bureau data show that over half of adults (51%) like the trend toward healthier eating, and
this trend--combined with tremendous consumer demand for convenience and the desire for more
flavorful foods, including premium and gourmet offerings--is driving foodservice and retail sales
across many breakfast, lunch, dinner, and snack food categories in many retail and foodservice
venues.
Eating on the Go: Consumer Mindsets, Menu Trends, and Product/Packaging Innovation, an all-new
Packaged Facts report examines trends in convenient and hand-held foods in quick-service and
fast-casual restaurants, mass-market food retailers, and alternative channels such as convenience
stores and vending. Key trends covered include the steadily growing demand for gourmet sandwiches in
foodservice channels and their untapped market potential in supermarkets, convenience stores, and
other mass-market retailers; the impact that litigation and new and proposed legislation is having
on food producers and marketers; and the increasing focus on combating obesity and related illnesses
in the United States via healthier fare, including among kids. Drawing on diverse consumer attitude,
consumer purchasing, sales-tracking, and new product data, this report delineates current and
potential demographic markets, identifies strategies for new products and packaging, and profiles
leading players in each channel including Subway, Applebees, Panera Breads, Quiznos, H.E. Butt
Grocery, Wegmans, 7-Eleven, Sheetz, Canteen Vending Services, and many others.
Report Methodology
The information in Eating on the Go: Consumer Mindsets, Menu Trends, and Product/Packaging
Innovation is based on both primary and secondary research. Primary research involved on-site
examination of the retail milieu, interviews with marketing, public relations and industry analysts
within the food market and consultants to the industry. Market size data was derived from
Information Resources, Inc. Secondary research entailed data-gathering from relevant trade,
business, and government sources, including company literature. New product information is gathered
via literature research, personal interviews and data compiled by ProductScan, a service of
Marketing Intelligence Service Ltd. Consumer information was derived from Simmons Market Research
Bureau, fall 2004 National Consumer Survey.
What Youll Get in this Report
Eating on the Go: Consumer Mindsets, Menu Trends, and Product/Packaging Innovation makes
important predictions and recommendations regarding the future of this market, and pinpoints ways
current and prospective marketers can capitalize on current trends and spearhead new ones. No other
market research report provides both the comprehensive analysis and extensive data that Eating on
the Go: Consumer Mindsets, Menu Trends, and Product/Packaging Innovation offers. The report
addresses the following segments:
- The Market (including market size and composition, and projected market growth)
- The Competitors
- Competitive Profiles (of the mainstream competitors, specialists and up-and-coming niche
players, and analyses of the products they market)
- Retail Strategies
- The Consumer (whos buying what, and where)
- The Products
- Trends and Opportunities
Plus, youll benefit from extensive data, presented in easy-to-read and practical charts, tables
and graphs.
How You Will Benefit from this Report
If your company wants to understand the new, on-the-go eating paradigm of todays consumer, you
will find this report invaluable, as it provides a comprehensive package of information and insight
not offered in any other single source. You will gain a thorough understanding of the current market
for on-the-go foods, as well as projected sales and trends through 2009. Contributing to that
understanding will be a complete analysis of sales data, and a detailed discussion of the consumer
based on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop targeted promotion plans for
on-the-go foods and beverages.
- Research and development professionals stay on top of competitor initiatives and explore demand
for portable food and beverages.
- Advertising agenciesworking with clients in the food industry understand the product buyer to
develop messages and images that compel consumers to purchase these products.
- Business development executives understand the dynamics of the market and identify possible
partnerships.
- Information and research center librarians provide market researchers, brand and product
managers and other colleagues with the vital information they need to do their jobs more
effectively.
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