Abstract
Move over coffee cafe and make room for the ice cream shop?the new social
gathering spot for kids, families and even singles. Now that $4.00 lattes are
the norm, consumers have no qualms about spending $7.00 on an ice cream cone,
as well as a couple of hours in an ice cream parlor outfitted with sofas and
internet access. Indeed, today's almost $22 billion retail and foodservice ice
cream business is all about connecting with consumers. Have it be via
co-branding, made-to-order, or simply specific nutritional appeal, packaged
ice cream and foodservice marketers are aggressively innovating and marketing
their wares in order increase their share of dollar sales. The fact is that
the ice cream category, as large as it is, is not growing much faster than the
population. In fact, per capita consumption is likely down, but dollar sales
are growing. Consumers are not eating more ice cream, but they are paying more
than they ever have before for the ice cream they eat. Part of this is because
of the expensive inclusions added to frozen desserts, as well as the
innovative formulations, including slow-churned, reduced-sugar, and even
fortified. From pints to squrounds, and cones to sandwiches, U.S. consumers
love ice cream and love options, hence the variety and the continued
innovation.
Report Methodology
The information in The U.S. Market for Ice Cream is based on both primary and
secondary research. Primary research involved on-site examination of the
retail milieu, interviews with marketing, public relations and industry
analysts within the food market and consultants to the industry. Market size
data was derived from Information Resources, Inc. Secondary research entailed
data-gathering from relevant trade, business, and government sources,
including company literature. New product information is gathered via
literature research, personal interviews and data compiled by ProductScan, a
service of Datamonitor. Consumer behavior patterns and data were derived from
Simmons Market Research Bureau's National Consumer Survey for Spring 2005.
What You'll Get in this Report
The U.S. Market for Ice Cream makes important predictions and recommendations
regarding the future of this market, and pinpoints ways current and
prospective marketers can capitalize on current trends and spearhead new ones.
No other market research report provides both the comprehensive analysis and
extensive data that The U.S. Market for Ice Cream offers. The report addresses
the following segments:
- The Market (including market size and composition, and projected market
growth)
- The Marketers (including discussions of specific marketer brand and market
shares)
- Competitive Profiles (of the mainstream marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
- The Products
- Trends and Opportunities
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