The U.S. Market for Ice Cream and Related Frozen Desserts: Ice Cream, Frozen Yogurt, Sherbet, Sorbet and Frozen Novelties, 4th Edition

Table of Contents

Chapter 1: Executive Summary

• Scope and Methodology
• Report Methodology
• The Products
  • Five Product Classifications
  • Most Important Classification: Product Category; There Are Four
  • Sales Venues: Retail and Foodservice
  • Retail Packaged Products Vary by Package Type and Size
  • Frozen Novelties Come in Multi-Packs and as Individual Units
  • Foodservice Sizes Are Rather Basic
  • Foodservice Venues and Offerings Are Quite Plentiful
• Size and Growth of the Market
  • 2005 Sales Are Slightly More Than $21.6 Billion
  • Sales Approach $24.0 Billion by 2008
  • Table 1-1 U.S. Sales of Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties, 2001-2010 (in millions of dollars)
  • Market Share by Product Category
  • Table 1-2 U.S. Sales of Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties, 2005 (in millions of dollars)
  • Projected Category Growth Strongest for Frozen Novelties
  • Table 1-3 Projected U.S. Sales of Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties, 2001-2010
  • Factors Affecting Market Growth
  • Marketers That Innovate Will Experience Growth
  • Efforts Focus on Reviving Frozen Yogurt
  • Kids' Products Get Healthier
  • Staying Competitive to Keep Your Sales Up
  • Co-Branding Opportunities
  • Improved Impulse Market Distribution Grows Novelty Business
• The Marketers
  • All Types of Marketers
  • A Changing World of Marketers
  • Primarily Foodservice Marketers
  • Frozen Dessert Advertising and Promotion Trends
• Distribution and Sales Outlets
  • Channels of Distribution
  • Distribution Methods
• The Consumer
  • A Frozen Dessert to Please All Consumers
  • America's Changing Shopping Habits
  • What Happened to the Low-Carb Consumer?
  • Today's Nutrition Savvy Consumer
  • The Role of Convenience and Nutrition
  • Consumer Brand Loyalty
  • Opportunities with the Hispanic Consumer

Chapter 2 Product and Package

• Key Points
• Scope of the Report
  • Products Outside of Scope

Product Breakouts Five Product Classifications First Classification: Four Primary Categories Table 2-1 Product Definitions: Ice Cream, Frozen Custard, Gelato, Frozen Yogurt, Sherbet, Sorbet, Water Ice, and Frozen Novelties First Primary Category: Ice Cream Ice Cream Frozen Custard Gelato Second Primary Category: Frozen Yogurt Third Primary Category: Sherbet/Sorbet/Water Ice Fourth Primary Category: Frozen Novelties Second Classification: Formulation Quality Economy Regular Premium Superpremium Third Classification: Packaged vs. Frozen Novelty vs. Foodservice Goodbye Half-Gallon Container Packaged Sizes and Shapes Innovations in Packaging Dairy Foods Provides Packaging Checklist Natural Packaging Is a Growing Niche Multi-Packs and Single-Serve Novelty Packages Packaging to Prevent Dripping Novelties Vary in Size and Form Bars (Stick and Stickless) Cones Cups Sandwiches Push Tubes Shelf-Stable Water Ices Bite-Size and Beadlet Pieces Yogurt Squeeze Tubes Cakes, Pies, and Rolls Foodservice Sizes and Offerings Fourth Classification: Hard-Frozen vs. Soft-Serve Table 2-2 U.S. Hard-Frozen and Soft-Serve Frozen Dessert Production, 1985-2003 Fifth Classification: Health and Wellness No-Sugar-Added Flagging Fat Content Table 2-3 Legal Descriptors for the Fat and Calorie Content of Ice Cream Lowering Carbohydrates All-Natural Organic

Non-Traditional Frozen Desserts Non-Dairy Frozen Desserts Soy Treats

Foodservice Descriptors Variety of Venues Offerings-a-Plenty Sundaes and Banana Splits Soda and Floats Shakes and Malts Other Blended Treats Smoothies Beadlets Cold-Surface Blending

Frozen Dessert Manufacturing A Brief Description What's Overrun? Frozen Dessert Manufacturing Plants Table 2-4 Number of U.S. Frozen Dessert Manufacturing Plants by Category, 1970-2002 Co-Packing is Big Business

Government Regulations The Regulatory Environment Labeling Overview Flavor Labeling Categories Standards of Identity Amending the Standards IICA Responds to NMPF's Letter Labeling Nomenclature Low-Carb Is Not a Legal Descriptor . . . and May Likely Never Be Provide the Facts: Nutritional Information Musts Trans Fats Are a New Addition Products that Are Exempt Nutrition Regulations In Foodservice A Variety of Possible Claims Types of Health Claims Health Claims that Meet Significant Scientific Agreement Qualified Health Claims Structure/Function and Dietary Guidance Claims Nutrient Content Claims Allergen Issues Listeria Regulations Are You Prepared for a Product Recall? Table 2-5 A Sampling of Recalls, 2003-2005

Chapter 3 The Market

• Key Points:
• 2005 Sales for Total Market Are Almost $21.7 Billion
• Table 3-1 Total U.S. Sales of Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties, 2001-2005 (in millions of dollars)
• Figure 3-1 Total U.S. Sales of Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties, 2001-2005 (in millions of dollars)
• Ice Cream Leads the Market, Followed by Frozen Novelties
• Table 3-2 Total U.S. Sales of Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties, 2001-2005 (in millions of dollars)
• Table 3-3 Total Compound Annual Growth Rates, Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties, 2001-2005
• More Than Half of Sales Come from Foodservice
• Table 3-4 Total U.S. of Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties: Share of Dollar Sales by Market, 2001-2005 (in millions of dollars)
• Retail Growth Comes From Ice Cream and Frozen Novelties
• Table 3-5 Total U.S. Retail Sales of Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties by Category, 2001-2005 (in millions of dollars)
• Foodservice Dollar Sales Are Picking Up
• Table 3-6 Total U.S. Foodservice Sales of Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties by Category, 2001-2005 (in millions of dollars)
• Soft-Serve Is What Keeps Foodservice Ice Cream Sales High
• Table 3-7 Total U.S. Sales of Ice Cream by Market, 2001-2005 (in millions of dollars)
• Frozen Yogurt Fares Better in Foodservice
• Table 3-8 Total U.S. Sales of Frozen Yogurt by Market, 2001-2005 (in millions of dollars)
• Sherbet/Sorbet/Water Ice Fares a Bit Better in Foodservice
• Table 3-9 Total U.S. Sales of Sherbet/Sorbet/Water Ice by Market, 2001-2005 (in millions of dollars)
• Retailers Control Almost 60% of All Frozen Novelty Sales
• Table 3-10 Total U.S. Sales of Frozen Novelties by Market, 2001-2005 (in millions of dollars)
• Market Composition
  • Ice Cream Accounts for Almost 60% of the Market
  • Figure 3-2 Total U.S. Ice Cream, Frozen Yogurt, Sherbet/Sorbet, Water Ice, and Frozen Novelties: Share of Dollar Sales by Category, 2005 (percent)
  • Nutrient Content Claim Ice Cream Booms at Retail
  • Figure 3-3 Total U.S. Retail Ice Cream, Frozen Yogurt, Sherbet/Sorbet, Water Ice, and Frozen Novelties: Share of Dollar Sales by Category, 2005 (percent)
  • Table 3-11 Total U.S. Retail Sales of Ice Cream by Presence of a Nutrient Content Claim, 2001-2005 (in millions of dollars)
  • Figure 3-4 Total U.S. Retail Sales of Ice Cream: Share of Dollar Sales by Presence of a Nutrient Content Claim, 2005 (percent)
  • Sandwiches Show Greatest Growth
  • Table 3-12 Total U.S. Retail Sales of Frozen Novelties by Major Form, 2001-2005 (in millions of dollars)
  • Figure 3-5 Total U.S. Retail Sales of Frozen Novelties: Share of Dollar Sales by Major Form, 2005 (percent)
  • Private Label Is Going Down in the Retail Marketplace
  • Table 3-13 Total U.S. Retail Sales of Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties: Branded vs. Private Label, 2001-2005 (in millions of dollars)
  • Figure 3-6 Total U.S. Retail Sales of Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties, Branded vs. Private Label: Share of Dollar Sales, 2005 (percent)
  • Private Label Is Strongest in Retail Sherbet/Sorbet/Water Ice
  • Figure 3-7 Total U.S. Retail Sales of Ice Cream, Branded vs. Private Label: Share of Dollar Sales, 2005 (percent)
  • Figure 3-8 Total U.S. Retail Sales of Frozen Yogurt, Branded vs. Private Label: Share of Dollar Sales, 2005 (percent)
  • Figure 3-9 Total U.S. Retail Sales of Sherbet/Sorbet/Water Ice, Branded vs. Private Label: Share of Dollar Sales, 2005 (percent)
  • Figure 3-10 Total U.S. Retail Sales of Frozen Novelties, Branded vs. Private Label: Share of Dollar Sales, 2005 (percent)
  • Ice Cream Dominates Foodservice Frozen Desserts Business
  • Figure 3-11 Total U.S. Foodservice Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties: Share of Dollar Sales by Category, 2005
  • Hard-Frozen and Soft-Serve Ice Cream?Once an Equal Partnership in Foodservice
  • Figure 3-12 Total U.S. Foodservice Sales of Ice Cream, Hard-Frozen vs. Soft-Serve: Share of Dollar Sales, 2005 (percent)
  • Foodservice Frozen Yogurt Is a Soft-Serve Market
  • Figure 3-13 Total U.S. Foodservice Sales of Frozen Yogurt, Hard-Frozen vs. Soft-Serve: Share of Dollar Sales, 2005 (percent)
  • Traditional Supermarkets Are the Primary Retail Sales Venue, but Other Venues Are Growing and Stealing Share
  • Figure 3-14 Total U.S. Packaged Ice Cream, Packaged Frozen Yogurt, Packaged Sherbet/Sorbet/Water Ice, and Frozen Novelties: Share of Dollar Sales by Retailer Type, 2005
  • Regional Preferences by Product Type
  • Table 3-14 Regional Distribution Indices for Consumption of Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties by Product Type and Brand, 2005 (U.S. adults)
• Factors to Market Growth
  • This Mature Market Has Room for Innovation
  • Marketers That Innovate Will Experience Growth
  • "Ice Cream," the Healthy Dessert
  • Efforts Focus on Reviving Frozen Yogurt
  • Kids' Products Jump on the Health Bandwagon and Drive Novelty Innovation and Category Growth
  • Staying Competitive to Keep Your Sales Up
  • Innovative Inclusions and Healthier Formulas Attract Consumers
  • Targeting Kids or Adults . . . Lots of Room to Grow with Adults
  • Licensing and Marketing Programs Lend Branding Assistance to Regional Marketers
  • Co-Branding Opportunities
  • Globalization in the Freezer Case
  • Improved Impulse Market Distribution Grows Novelty Business, the Most Profitable Frozen Dessert Form
  • And Then There's Organic
  • The Starbucks Effect
  • When Sweet Meets Savory
• Projected Market Growth
  • Sales Surpass $23.0 Billion by 2010
  • Table 3-15 Projected Total U.S. Sales of Ice Cream, Frozen Yogurt. Sherbet/Sorbet/Water Ice, and Frozen Novelties, 2005-2010 (in millions of dollars)
  • Figure 3-15 Projected Total U.S. Sales of Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties, 2005-2010 (in millions of dollars)
  • Frozen Novelties Will Experience Greatest Growth
  • Table 3-16 Projected Total U.S. Sales of Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties 2005-2010 (in millions of dollars)
  • Foodservice Sales Grow Slower Than Retail
  • Table 3-17 Projected Total U.S. Sales of Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties by Market, 2005-2010 (in millions of dollars)
  • Growth Consistent on Retail Side
  • Table 3-18 Projected Total U.S. Retail Sales of Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties by Category, 2005-2010 (in millions of dollars)
  • Better-For-You Retail Ice Creams Show Growth
  • Table 3-19 Projected Total U.S. Retail Sales of Ice Cream by Presence of Nutrient Content Claim, 2005-2010 (in millions of dollars)
  • Novelties and Better-for-You Items Push Along Foodservice
  • Table 3-20 Projected Total U.S. Foodservice Sales of Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties by Category, 2005-2010 (in millions of dollars)

Chapter 4 The Marketers

• Key Points:
• All Types of Marketers
• International and National Leaders
• Too Much for CoolBrands at One Time
• Dean Foods Is Quiet These Days
• Regional and Local Marketers Have Strong Following
• Some Regional Players Are Growing Through Acquisition
• A Changing World of Marketers
• He Said, She Said
• Now, Weight Watchers Takes Action
• Things Gets Even More Out of Control
• For the Record: Timeline of Events
• Counter Suit Without Merit Says Weight Watchers
• Time to Move On Already
• Wells' Dairy Moved On
• The West Gets a New Big Player
• Smith Dairy Expands Ice Cream through Acquisition
• Innovation Brings New Players to the Business
• Private Label Marketers Innovate, Too
• Home Delivery Still Strong Business
• Manufacture or Co-Pack?
• Doing It All and Doing It Well
• Licensing and Marketing Programs
• Co-Branding Opportunities
• Foodservice Marketers
• Ice Cream Made-to-Order
• Table 4-1 U.S. Ice Cream, Related Frozen Desserts, and Frozen Novelties: Selected Marketers by Brand and Product Type, 2005
• Competitive Foodservice Overview
  • The Foodservice Frozen Desserts Marketplace
  • Yes, Growth Is in the Made-to-Order Ice Cream Business
  • Take Note: Cold Stone Was Not the First
  • MaggieMoo's Stages War Against Cold Stone in the Windy City
  • There's Something about Chicago
  • TCBY? Launches Yovana: Pure Yogurt Nirvana
  • DQ Returns to its Roots
  • Non-Ice Cream Restaurants Want In, Too
  • Other Shops Want to Grow
  • Lots of Activity in Non-Chains and High-End Restaurants
  • Leading Foodservice Chains
  • Australian Homemade Enters U.S. Marketplace
  • La Dolce Vita Wants to Show America True Gelato
  • got Milkshakes?
  • Consumers Scream for the Real Thing
  • Table 4-2 Select U.S. Frozen Dessert Foodservice Chains, Projected* Number of Units, 2005
  • Table 4-3 U.S. Frozen Dessert Foodservice Chains, Ranking in Entrepreneur's 26th Annual Franchise 500, 2005
• Competitive Retail Overview
  • The Retail Frozen Desserts Marketplace
  • Overview of Retail Marketers
  • Dreyer's Leads as Top Retail Marketer, but Unilever Is in a Very Close Second Position
  • Top Retail Marketer
  • Table 4-4 Total U.S. Mainstream Retail Sales of Packaged Ice Cream, Packaged Frozen Yogurt, Packaged Sherbet/Sorbet/Water Ice, and Frozen Novelties: Top-10 Marketers Sales and Shares, 2005 (in millions of dollars)
  • Unilever Brand Number-One in Ice Cream and Frozen Novelties
  • Table 4-5 Total U.S. Mainstream Retail Sales of Packaged Ice Cream: Top-10 Brands Sales and Shares, 2005 (in millions of dollars)
  • Table 4-6 Total U.S. Mainstream Retail Sales of Packaged Ice Cream: Top-10 Marketers Sales and Shares, 2005 (in millions of dollars)
  • Dreyer's Also Leads in Brand and Marketer in Frozen Yogurt
  • Table 4-7 Total U.S. Mainstream Retail Sales of Packaged Frozen Yogurt: Top-10 Brands Sales and Shares, 2005 (in millions of dollars)
  • Table 4-8 Total U.S. Mainstream Retail Sales of Packaged Frozen Yogurt: Top-10 Marketers Sales and Shares, 2005 (in millions of dollars)
  • CoolBrands Owns the Leading Sherbet/Sorbet/Water Ice Brand Thanks to Dreyer's
  • Table 4-9 Total U.S. Mainstream Retail Sales of Packaged Sherbet/Sorbet/Water Ice: Top-10 Brands Sales and Shares, 2005 (in millions of dollars)
  • Table 4-10 Total U.S. Mainstream Retail Sales of Packaged Sherbet/Sorbet/Water Ice: Top-10 Marketers Sales and Shares, 2005 (in millions of dollars)
  • Frozen Novelty Sales Are Very Branded, But Very Fragmented
  • Table 4-11 Total U.S. Mainstream Retail Sales of Frozen Novelties: Top-15 Brands Sales and Shares, 2005 (in millions of dollars)
  • Table 4-12 Total U.S. Mainstream Retail Sales of Frozen Novelties: Top-10 Marketers Sales and Shares, 2005 (in millions of dollars)
  • Retail Marketers Shine in 2005
• Advertising and Promotion
  • Frozen Dessert Advertising and Promotion Trends
  • Advertising Spending Low, But Higher in 2005
  • What's Different at Dairy Queen? The Company Is Advertising
  • The Best in Frozen Desserts Merchandising From Summer 2003
  • Baskin-Robbins Runs Master Taster Contest
  • elan Honors Women Who Exemplify Spirit and Vitality
  • Kids Dream Up Ideas for the World's Coolest Frozen Pop
  • The Company Also Launches a Photo Contest
  • Lucky HSN Viewers Receive Free Slow Churned Light Ice Cream
  • Starbucks Celebrates National Ice Cream Month
  • Ben & Jerry's Stays Focused with its Efforts
• Competitive Profile: Australian Homemade (Only Natural USA LLC), New York, New York
  • Company Overview
  • Upscale Comfort from Down Under
• Competitive Profile: Baskin-Robbins USA, Glendale, California
  • Company Overview
  • Complementary Day-Part Branding
  • Almost 1,000 Flavors and Counting
  • Baskin-Robbins Celebrates its 60th Birthday
  • Baskin-Robbins Runs Master Taster Contest
• Competitive Profile: Blue Bell Creameries L.P., Brenham, Texas
  • Company Overview
  • Growing Blue Bell's Hispanic Flavors
  • Another Innovative Flavor Twist for 2005
  • Entrepreneur of the Year Lifetime Achievement Award
  • Blue Bell Postcard Found in Iraq Provides Memories of Home
• Competitive Profile: Brigham's, Inc., Arlington, Massachusetts
  • Company Overview
  • Expanding Product Lines Through Acquisition
  • elan Honors Women Who Exemplify Spirit and Vitality
  • Brigham's Reversed the Curse
  • Teaming Up to Celebrate with Red Sox Fans
  • For a Wicked Good Time?Say Ah not R
  • Create the Ultimate Spoon-Licking Celebration
  • New Novelties Designed for C-Stores
• Competitive Profile: Carvel Corp., Atlanta, Georgia
  • Company Overview
  • FOCUS Brands Celebrates Record Results
  • Carvel Gets Into Co-branding
  • Many Firsts for Carvel
• Competitive Profile: Cold Stone Creamery, Inc., Scottsdale, Arizona
  • Company Overview
  • Cold Stone Heads North
  • Expanding into Japan
  • Five New Flavors for 2005
• Competitive Profile: CoolBrands International, Inc., Ronkonkoma, New York
  • Company Overview
  • Other Businesses CoolBrands Is Into
  • How the Company Came to Be CoolBrands
  • Acquisition Initially Translated to Increased Profitability
  • That Infamous Day in July 2004
  • Settling Out of Court
  • The Loss Was Too Much for CoolBrands' Bottom Line
  • Gaining Some Culture, Cultured Products That Is
  • More and More Distribution Deals, Too
  • New Licensed Brands Cost Money to Develop
  • More on No Pudge!
  • The Tropicana Relationship
  • A Whole New Category: Frozen Yogurt for Breakfast
  • Getting Better for Kids
• Competitive Profile: Dippin' Dots, Inc., Paducah, Kentucky
  • Company Overview
  • Cost of Dipping in Dots
  • One of the Fastest-Growing Franchises
  • Manufacturing and Distribution . . . Temperature Is Key
  • Flavorful Fun Can be Vended
• Competitive Profile: Dreyer's Grand Ice Cream Holdings, Inc., Oakland, California
  • Company Overview
  • The New Dreyer's Holdings
  • Financial Results Not Comparable
  • Figures for 2004 Are Straight Forward
  • New Company Makes First Noteworthy Acquisition
  • A Small Change in Management
  • Brand Leaders at Retail
  • Growing in Foodservice
  • A Brief Background on Häagen-Dazs
  • Back to Dreyer's and Nestle, Consolidation Was Inevitable
  • Direct-Store-Delivery Program
  • The Future of Light Ice Cream Is Slow Churned
  • When Indulgence Meets Light
  • Dibbing Into Indulgence with Snack Ice Cream
  • Dreyer's Studies Consumer Wants and Needs
• Competitive Profile: HP Hood LLC, Chelsea, Massachusetts
  • Company Overview
  • HP Hood LLC Forms in 2004
  • A Leader in Ice Cream and Other Frozen Desserts
  • Acquisitions Bring Strong Frozen Dessert Brands to HP Hood
  • The Red Sox Connection
  • A Co-branding Deal with the Dough Boy
  • Hood Still Home Delivers
• Competitive Profile: Unilever Ice Cream Co., Green Bay, Wisconsin
  • Company Overview
  • Good Humor-Breyers' Beginnings
  • Smart Eating for Today's Health-Conscious Consumer
  • Getting Smarter in 2005
  • Breyers' Gets Double Churned
  • Co-Branding Is an Indulgent Business
  • Good Humor-Breyers' Distribution Channels
  • Ben & Jerry Team Up
  • The Ben & Jerry's Acquisition
  • Ben and Jerry's Gets a New Chief
  • The Scoop Shop Business
  • Ben & Jerry's Is Mood Food
  • And It Is Soul Food
  • Other New Products for 2005
• Competitive Profile: Wells' Dairy, Inc., LeMars, Iowa
  • Company Overview
  • Dairy Industry Pioneer Fay Robert Wells Dies in 2005
  • State-of-the-Art Facilities
  • More Building Underway
  • Co-Packing is Big Business for Wells' Dairy
  • Friazos for Foodservice
  • The Ultimate Reward for Retail
  • Technology to Stay Soft in the Freezer

Chapter 5 Distribution and Sales Outlets

• Key Points:
• Foodservice Is Largest Distribution Channel
  • Figure 5-1 Total U.S. Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties: Share of Total Sales by Distribution Channel, 2005
  • Distribution Methods
  • Direct Delivery Advantages
  • The Cost of Face-To-Face Business
  • How DSD Helped Dreyer's Grow
  • The New Dreyer's Resulted in Ice Cream Distribution Changes
  • CoolBrands Lands Distribution Contract with Unilever
  • CoolBrands Continues to Grow with 7-Eleven Deal
  • World's Largest Freezer Assists with Distribution Efficiencies
  • Local Marketers Invest in Distribution, Too
  • Distributing Refrigerated and Frozen on the Same Truck
  • Warehouse Distribution
  • Smaller Marketers Work Through Brokers
  • Electronic Data Aids in Restocking
  • Distribution Is Second Highest Cost Next to Production
• Retail Outlets
  • Shopping Options Are Plentiful
  • Different Types of Retail Outlets
  • Traditional Supermarkets Account for 71.6% of Retail Sales
  • Figure 5-2 Total U.S. Packaged Ice Cream, Packaged Frozen Yogurt, Packaged Sherbet/Sorbet/Water Ice, and Frozen Novelties: Share of Dollar Sales by Retailer Type, 2005
  • Different Formats Attract Consumers for Their Varied Needs
  • Traditional Supermarkets Down in Number
  • Leading Retail Chains
  • What Will 2006 Bring?
  • Drug Stores Suffer Because of Stocking Issues
  • A New Retail Player Is Entering the Scene
  • Dollar General Sells More Blue Bell Ice Cream
  • For All Stores, Out-of-Stock Product Limits Growth
  • Marketers Have a Wish List for Retailers
  • Slotting Allowances at Supermarkets
  • Receiving Product
  • Freezer Types
  • Freezer Arrangements
  • It's Often Complete Chaos with Novelties
  • Heavily Discounted Category
  • There's a Plethora of Products Out There
  • Table 5-1 U.S. Packaged Ice Cream, Packaged Frozen Yogurt, Packaged Sherbet/Sorbet/Water Ice, and Frozen Novelties: Suggested Retail Price of Selected Products, 2005
  • Private Label Offers Price Breaks
  • Table 5-2 U.S. Packaged Ice Cream, Packaged Frozen Yogurt, Packaged Sherbet/Sorbet/Water Ice, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Premium Ice Cream), 2005
  • Table 5-3 U.S. Packaged Ice Cream, Packaged Frozen Yogurt, Packaged Sherbet/Sorbet/Water Ice, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Superpremium Ice Cream), 2005
  • Table 5-4 U.S. Packaged Ice Cream, Packaged Frozen Yogurt, Packaged Sherbet/Sorbet/Water Ice, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Sundae Cone Novelties), 2005
  • Table 5-5 U.S. Packaged Ice Cream, Packaged Frozen Yogurt, Packaged Sherbet/Sorbet/Water Ice, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Vanilla Ice Cream Sandwich Novelties), 2005
  • Table 5-6 U.S. Packaged Ice Cream, Packaged Frozen Yogurt, Packaged Sherbet/Sorbet/Water Ice, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Ice Cream Bar Novelties), 2005
  • Table 5-7 U.S. Packaged Ice Cream, Packaged Frozen Yogurt, Packaged Sherbet/Sorbet/Water Ice, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Superpremium Ice Cream Bar Novelties), 2005
  • Table 5-8 U.S. Packaged Ice Cream, Packaged Frozen Yogurt, Packaged Sherbet/Sorbet/Water Ice, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Fruit Juice Bar Novelties), 2005
  • Table 5-9 U.S. Packaged Ice Cream, Packaged Frozen Yogurt, Packaged Sherbet/Sorbet/Water Ice, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Water Ice Stick Bar Novelties), 2005
  • Table 5-10 U.S. Packaged Ice Cream, Packaged Frozen Yogurt, Packaged Sherbet/Sorbet/Water Ice, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Push Tube Novelties), 2005
  • The Club Store Price Advantage
  • Multi-Packs and Family-Size Products
  • Table 5-11 U.S. Packaged Ice Cream, Packaged Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties: Suggested Club-Store Prices of Selected Products
  • Other Retail Outlets
• Foodservice Outlets
  • Many Places to Enjoy Ice Cream
  • The New Frozen Yogurt Shop Is More of a Cafe
  • The Starbucks Effect
  • The Trend in Cold-Surface Blending
  • Opening an Ice Cream Store in the Cold Season
  • Some Restaurants Revolve on Ice Cream on the Menu
  • Kiosks Make Frozen Desserts Available Anywhere
  • Mobile Vending Includes Pushcarts and Trucks
  • Fast-Food Outlets Sell a Lot of Product Made From Mix
  • Vended Frozen Novelties Hit Billion Dollar Mark in 2004
  • Innovative Product Sold Through Sub-Zero Vending Machines
  • Ice Cream Vending Background
  • Modern Frozen Novelty Vending Machines
  • Increasing Vending Profits

Chapter 6 The Consumer

• Key Points:
• The Economy and Its Impact on Consumer Confidence
  • Today's and Tomorrow's Consumer
  • How Do Americans Shop for Foods and Beverages?
  • What Happened to the Low-Carb Consumer?
  • Consumers Focus on Formulations to Combat Obesity
  • Today's Nutrition Savvy Consumer
  • Consumers Are in an Overall Wellness Revolution
  • The Role of Convenience and Nutrition
  • Ice Cream Is Consumed by All Types of Consumers
  • Your Customer Is Anyone with a Mouth
  • But Coffee Ice Cream Is Definitely More Popular in Certain Cities
  • And With Pie Comes Ice Cream
  • What's Your Ice Cream Indiscretion?
  • Ice Cream Is a Mood Food
  • Europeans Perk Up Over Ice Cream
  • When Are Consumers Brand Loyal?
  • Knowing What You Want
  • The C-Store Shopper Is Unique
  • Opportunities with the Hispanic Consumer
  • So Who Is the Organic Consumer?
  • Key Packaged Organic Categories Include Dairy Products
  • Table 6-1 Categories of Organic Foods Purchases by Those Who Buy Organic
  • But Do Consumers Really Know What Organic Means?
  • Table 6-2 Consumer Responses About Requirements for Foods to Be Called Organic (Unaided)
  • Organic Users Show Greater Understanding
  • Figure 6-1 Percent of Consumers Agreeing "Completely/Somewhat" That Organic Foods and Beverages
  • Organic Industry Must Educate Consumers
  • Organic Foods Perceived as Healthier
  • Table 6-3 Reasons Why Consumers Choose Organic Foods and Beverages
  • 60% of Shoppers Feel Organic Foods Are Healthier
  • Another Survey Confirms Perspective that Organic Is Healthier
  • Table 6-4 Percent of Consumers Who Agree Organic/Natural Food Is Beneficial
  • Education Levels Higher for Organic Shoppers
  • As Market Grows, Consumer Profile Changes
  • Frequency of Use Increasing
  • Demographics of Organic Users and Non-Users
  • Table 6-5 Percent of Adult Consumers Who Use or Do Use Organic Foods and Beverages
• Consumer Demographics
  • Eating Occasions
  • Usually as a Snack or Dessert
  • The Teen-Aged Consumer
  • U.S. Per Capita Production
  • Table 6-6 U.S. Total and Per Capita Production of Frozen Desserts, 1920-2003
• Simmons Consumer Survey
  • Simmons Data on Frozen Desserts
  • Table 6-7 Percent of U.S. Adult Consumers Who Use Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, and Frozen Novelties by Product Type and Brand, 2005
  • Regional Brands Dominate Certain Parts of the Country
  • Table 6-8 Percent of U.S. Adult Consumers Who Use Ice Cream and Sherbet by Brand and Region, 2005
  • Who Is Eating What Type of Frozen Desserts?
  • Table 6-9 Demographic Characteristics Favoring Purchase of Ice Cream (Regular/Not Diet), Sherbet, Sorbet, and Frozen Novelties, 2005
  • Frozen Yogurt Is Quite the Phenomenon
  • Table 6-10 Demographic Characteristics Favoring Purchase of Frozen Yogurt: Full-Fat/Regular vs. Low-Fat vs. Nonfat, 2005
  • The Power of a National Brand
  • Table 6-11 Demographic Characteristics Favoring Purchase of Ice Cream: National Branded Ice Cream vs. Store Brand/Private Label Ice Cream, 2005
  • Purchasers of Superpremium Ice Cream
  • Table 6-12 Demographic Characteristics Favoring Purchase of Superpremium Ice Cream by Brand, 2005
  • Foodservice Frozen Dessert Purchasers Are Varied
  • Table 6-13 Demographic Characteristics Favoring Purchase of Foodservice Frozen Desserts by Brand, 2005
  • Two Age Extremes When It Comes to Ice Cream Bar Brands
  • Table 6-14
  • Demographic Characteristics Favoring Purchase of Frozen Novelties (Ice Cream Bars) by Brand, 2005
  • Other Frozen Novelties Skew Young
  • Table 6-15 Demographic Characteristics Favoring Purchase of Frozen Novelties (Fruit Bars, Cones, Push Tubes, and Water Ices) by Brand, 2005
  • With Frozen Yogurt, It's All About Location
  • Table 6-16 Demographic Characteristics Favoring Purchase of Frozen Yogurt by Brand, 2005
  • Let's Talk About Kids
  • Kids Use Ice Cream More Than Adults
  • Brands Become More Important With Age
  • Table 6-17 Percent of U.S. Kids Who Use "Ice Cream" Products by Type and Brand, January 2004 - September 2004 (U.S. Children Aged 6-11 Years Old)
  • Table 6-18 Percent of U.S. Teens Who Use "Ice Cream" Products by Type and Brand, January 2004 - September 2004 (U.S. Children Aged 12-17 Years Old)

Chapter 7 New Product Trends

• Key Points:
• "Ice Cream" Knows No Limits
  • Extra Churning Is the Future for Light
  • Healthy Ice Cream Gets Smart
  • Others Are Investing in Research and Development
  • Ice Cream Is Positioned as the Healthy Dessert
  • Sherbet and Frozen Yogurt Are Naturally Healthful
  • Marketers Say Take Another Look at Frozen Yogurt
  • Grab-and-Go Frozen Yogurts Bars
  • The New Frozen Yogurt Shop Is More of a Cafe
  • Fruits and Nuts for Health, Too
  • Low-Carb: Hello, Goodbye
  • A Year Ago, Low-Carb Longevity Was Questioned
  • Kids' Products Jump on the Health Bandwagon
  • Novelties Provide Portion Control for Adults
  • Indulgence Still Strong
  • When Indulgence Meets Light
  • "TRU" Indulgence Using Häagen-Dazs
  • Dibbing Into Indulgence with Snack Ice Cream
  • Co-branding with Inclusions
  • Pre-Packaged and Portioned Soft-Serve . . . With Toppings
  • Extreme Formulations for Today's Tween
  • And Then There's Organic
  • Hispanic Flavors Showing Up in Ice Cream
  • Authentic Italian Gelato Gets Packaged
  • Limited Edition Flavors
  • Holiday Flavors
  • Now, Just What Is a Beadlet?
  • Something for Man's Best Friend
  • Strictly Foodservice
  • The Starbucks Effect
  • Pre-Cut Ice Cream Cakes for Foodservice Dining
  • Foodservice Kits for Party Time
  • Healthy Options for Kids' Meals
  • Foodservice Flavor Fusion
  • When Sweet Meets Savory
  • Trend Stems from Around the World
  • When Science and Ice Cream Meet
  • Ingredient Suppliers Offer Formulating Assistance
  • Trends in Inclusions
  • Textured Variegates Present Innovation Opportunities
  • What Ingredient Suppliers Project for the Future
• New Product Introductions
  • Introductions Have Been Plentiful
  • Table 7-1 U.S. Packaged Ice Cream: Select New Products by Marketer, Brand, and Description, 2004-2005
  • Table 7-2 U.S. Packaged Frozen Yogurt: Select New Products by Marketer, Brand, and Description, 2004-2005
  • Table 7-3 U.S. Packaged Sherbet/Sorbet/Water Ice: Select New Products by Marketer, Brand, and Description, 2004-2005
  • Table 7-4 U.S. Frozen Novelties: Select New Products by Marketer, Brand, and Description, 2004-2005
  • Table 7-5 U.S. Foodservice Ice Cream, Frozen Yogurt, and Sherbet/Sorbet/Water Ice: Select New Products by Marketer, Brand, and Description, 2004-2005