Abstract
Judging by retail sales and new product trends in 2004 and 2005, the low-carb
bubble appears to have burst, and marketers are scrambling to identify the
"next big thing" in weight loss. The U.S. Market for Weight-Loss Products and
Trends: Moving From Low-Carb to Low-Sugar and Low-Glycemic, a revised and
updated Packaged Facts report, examines emerging trends in the U.S. market for
weight-loss foods and beverages, where low-carb has begun to yield ground to
other key "Lows," from low-fat to low-sugar and low-glycemic, in a variety of
important product categories. It also surveys recent developments in
weight-loss-related food ingredients (including artificial sweeteners),
current government nutritional guidelines and product regulation, and the
evolution of leading diet plans such as Atkins and Weight Watchers, exploring
in detail how the weight-loss market is moving from an emphasis on narrowly
defined "trend" diets (such as low-carb) towards an approach that integrates
weight loss with overall good health.
Using Information Resources, Inc. (IRI) data, the report quantifies sales of
weight-loss foods and beverages for 2001-2005 in five core categories: Frozen
Dinners & Entrees, Desserts, Food Bars, Meal Replacement Liquids & Powders,
and Diet Candy. These key market segments are also compared and contrasted
with standout weight-loss products in a variety of "trend" categories, ranging
from baked goods and cereal to condiments and beer. The market is also
quantified through custom-tabulated Productscan reports that analyze
weight-loss-related package tag trends across all food and beverage
categories. Sales are projected through 2010, based on an examination of
current and coming trends that offer new growth opportunities in key food and
beverage categories.
Also provided are profiles of leading weight-loss food and beverage marketers
such as Atkins Nutritionals, H.J. Heinz Co. (Weight Watchers), Nestle
(Stouffer's Lean Cuisine), and Slim-Fast Foods Co., as well as mainstream
marketers who are moving more heavily into the weight-loss realm, including
Dreyers Grand Ice Cream, Inc. and General Mills, Inc. Demographic profiles of
key consumer demographic groups are also included, based custom tabulations of
Spring 2005 Simmons Market Research Bureau data.
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