The U.S. Market for Weight Loss Products and Trends: Moving from Low-Carb to Low-Sugar and Low-Glycemic, 2nd Edition

Table of Contents

Chapter 1: Executive Summary

• Scope and Methodology
  • Scope of Report
  • Product Categories and Market Quantification
  • New Product Trends
  • Exclusions
  • Report Methodology
  • Weight-Loss Eating and Product Trends 2004: Comparison and Review
• The Market
  • U.S. Retail Sales of Weight-Loss Products
  • Sales of Weight-Loss Products in Core Categories
  • Market Share by Category
  • Figure 1-1: Share of U.S. Mass-Market Sales of Weight-Loss Products by Category, 2001 vs. 2005 (percent)
  • Supermarkets Garner Half of Total Retail Sales
  • Weight Loss Central to General Health Initiatives
• Competitive & Market Share Trends
  • Overall Marketer Rankings by 2004-2005 Sales Gains
  • Nestle Maintains Leadership But Loses Share in Frozen Dinners
  • Silhouette Boosts Dreyer's in Desserts, But Breyers Also Makes Strides
  • Slim-Fast Close to Losing Food Bar Crown
  • Russell Stover Still on Top in Candy, But Others Gaining Ground
  • Few Bright Spots in Meal Replacements
• Marketing & New Product Trends
  • Premium Brands Go for More "Lows"
  • Changing Diet Trends Prompt Rebranding Efforts
  • Folding Weight-Loss into General Health
  • Advertising Expenditures for Weight-Loss Products
  • Low-Carb Introductions Fall Hard and Fast
  • Trends in Low/No Sugar and Low Glycemic
  • Fewer Fats, Lower Calories in New Products
• The Consumer
  • 25% of Adults Are Dieting
  • Figure 1-2: Percentages for Selected Weight-Loss Behaviors, 2005 (U.S. adults)
  • 18% Count Calories
  • The Guilt Factor
  • Dairy Products Lead in Low-Fat
• Looking Ahead
  • Trends and Opportunities

Chapter 2: Introduction

• Overview of U.S. Weight-Loss Trends
• The Post-Low-Carb Landscape
• Overweight/Obesity Trends and Statistics
• Seeking a Quick Fix
• Government Guidelines & Regulation
• "MyPyramid" and the Food Industry
• Protecting the Food Industry
• Focus on Kids
• Substitutes and Reformulation: Reaching New "Lows"
• Sugars and Carbohydrates
• Fats and Cholesterol
• Diet and Weight-Loss Plans

Chapter 3: The Market

• Market Size and Composition
• U.S. Retail Sales of Weight-Loss Products
• Table 3-1: U.S. Retail Sales of Weight-Loss Products, 2001-2005 (in millions of dollars)
• Sales of Weight-Loss Products in Core Categories
• Table 3-2: IRI-Tracked Sales of Core Weight-Loss Products, 2001-2005 (in millions of dollars)
• Frozen Dinners & Entrees
• Table 3-3: IRI-Tracked Sales of Weight-Loss Frozen Dinners & Entrees, 2001-2005 (in millions of dollars)
• Desserts
• Table 3-4: IRI-Tracked Sales of Weight-Loss Desserts, 2001-2005 (in millions of dollars)
• Food Bars
• Table 3-5: IRI-Tracked Sales of Weight-Loss Food Bars, 2001-2005 (in millions of dollars)
• Meal Replacement Liquids & Powders
• Table 3-6: IRI-Tracked Sales of Weight-Loss Meal Replacement Liquids & Powders, 2001-2005 (in millions of dollars)
• Diet Candy
• Table 3-7: IRI-Tracked Sales of Weight-Loss Diet Candy, 2001-2005 (in millions of dollars)
• Market Share by Category
• Table 3-8: Share of U.S. Mass-Market Sales of Weight-Loss Products by Category, 2001 vs. 2005 (percent)
• Supermarkets Garner Half of Total Retail Sales
• Figure 3-1: Share of U.S. Weight-Loss Product Sales by Retailer Type, 2005 (percent)
• Figure 3-2: Share of U.S. Mass-Market Sales of Weight-Loss Products by Retailer Type, 2005 (percent)

• Market Growth Factors and Forecasts
  • Weight Loss Is Central to General Health Initiatives
  • New Growth in Whole Grains
  • Cutting Sugar, Boosting Sales
  • Wellness and Weight Loss
  • Advantages and Challenges
  • Diet Leaders Loosen Restrictive Plans
  • Diverse Weight-Loss Tactics in Multiple Categories
  • Core Categories
  • Trend Categories
  • Ingredient, Formulation, and Marketing Innovation

• Projected Market Growth
  • Projected Total U.S. Retail Sales of Weight-Loss Foods and Beverages, 2005-2010
  • Table 3-9: Projected U.S. Retail Sales of Weight-Loss Products, 2005-2010 (in millions of dollars)
  • Weight-Loss Desserts Set the Pace
  • Projected U.S. Retail Sales of Weight-Loss Products by Category, 2005-2010
  • Table 3-10: Projected U.S. Retail Sales of Weight-Loss Products by Category, 2005-2010 (in millions of dollars)
  • Figure 3-3: Projected Total Retail Market Share of Weight-Loss Products by Category: 2005 vs. 2010 (percent)

Chapter 4: Competitive & Market Share Trends

• Marketer and Brand Share and Sales Trends
  • Methodology for Estimates
  • Overall Marketer Rankings by 2004-2005 Sales Gains
  • Nestle Maintains Leadership But Loses Share in Frozen Dinners
  • Figure 4-1: Market Share Shifts Among Top Marketers of Weight-Loss Frozen Dinners & Entrees, 2005 vs. 2001 (percentage points)
  • Silhouette Boosts Dreyer's in Desserts, But Breyers Also Makes Strides
  • Figure 4-2: Market Share Shifts Among Top Marketers of Weight-Loss Desserts, 2005 vs. 2001 (percentage points)
  • Slim-Fast Close to Losing Food Bar Crown
  • Figure 4-3: Market Share Shifts Among Top Marketers of Weight-Loss Food Bars, 2005 vs. 2001 (percentage points)
  • Russell Stover Still on Top in Candy, But Other Gaining Ground
  • Figure 4-4: Market Share Shifts Among Top Marketers of Weight-Loss Diet Candy, 2005 vs. 2001 (percentage points)
  • Few Bright Spots in Meal Replacements
  • Figure 4-5: Market Share Shifts Among Top Marketers of Weight-Loss Meal Replacement Liquids & Powders, 2005 vs. 2001 (percentage points)
  • Sales of Weight-Loss Products in Trend Categories
  • Low-Carb Experiments Spike, Then Flop Across the Board
  • Brands Grow With Low-Fat, Low-Cal, Low-Sugar Options
  • Table 4-1: Top Marketers in Core Weight-Loss Categories by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-2: Top Brands in Core Weight-Loss Categories by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-3: Top Marketers of Weight-Loss Frozen Dinners/Entrees by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
  • Table 4-4: Top Weight-Loss Frozen Dinner/Entree Marketers by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-5: Top Weight-Loss Frozen Dinner/Entree Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-6: Top Marketers of Weight-Loss Frozen Dinners/Entrees by IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-7: Top Marketers of Weight-Loss Desserts by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
  • Table 4-8: Top Weight-Loss Dessert Marketers by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-9: Top Weight-Loss Dessert Brands by Dollar Gains in IRI-Tracked Sales, 2004 vs. 2005 (in millions of dollars)
  • Table 4-10: Top Marketers of Weight-Loss Desserts by IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-11: Top Marketers of Weight-Loss Food Bars by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
  • Table 4-12: Top Weight-Loss Food Bar Marketers by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-13: Top Weight-Loss Food Bar Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-14: Top Marketers of Weight-Loss Food Bars by IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-15: Top Marketers of Weight-Loss Diet Candy by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
  • Table 4-16: Top Weight-Loss Diet Candy Marketers by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-17: Top Weight-Loss Diet Candy Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-18: Top Marketers of Weight-Loss Diet Candy by IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-19: Top Marketers of Weight-Loss Meal Replacement Liquids & Powders by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
  • Table 4-20: Top Weight-Loss Meal Replacement Liquids & Powders Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-21: Top Marketers of Weight-Loss Meal Replacement Liquids & Powders by IRI-Tracked Sales, 2004-2005 (in millions of dollars)
  • Table 4-22: IRI-Tracked Sales and Market Share of Weight-Loss Products in Trend Categories, 2005 vs. 2004 (in millions of dollars)
  • Table 4-23: Top Weight-Loss Brands in Trend Categories by Gains in Market Share, 2005 vs. 2004 (percent)
  • Table 4-24: Top Weight-Loss Carbonated Beverage Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-25: Top Weight-Loss Ready-to-Eat Cereal Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-26: Top Weight-Loss Bread Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-27: Top Weight-Loss Salty Snack Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-28: Top Weight-Loss Refrigerated Juice Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-29: Top Weight-Loss Yogurt and Yogurt Drink Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)

Chapter 5: Competitor Profiles

• Competitor Profile: Atkins Nutritionals, Inc.
  • Company Overview
  • The Rise and Fall of a Weight-Loss Giant
  • Re-Tooling for the Future
• Competitor Profile: Dreyer's Grand Ice Cream Holdings, Inc.
  • Company Overview
  • Leader in Weight-Loss Desserts
  • Innovation to Push Sales Even Higher
• Competitor Profile: General Mills, Inc.
  • Company Overview
  • Whole Grain & Light Yogurt Leader
  • Setting the Pace with Education, Diet Plans
• Competitor Profile: H.J. Heinz Company
• (Weight Watchers Smart Ones)
  • Company Overview
  • Growth Curtailed by Low-Carb Trends
  • Minimizing the Brand, Offering "The Truth"
  • Weight Watchers Frozen Treats Spark Bitter Fight
• Competitor Profile: Kellogg Co. (Special K and Kashi GoLean)
  • Company Overview
  • Special K and Kashi GoLean Are Main Weight-Loss Entries
  • More "Healthy Beginnings," But Where's the Weight Loss?
  • Late for Low-Carb, Early on GI
  • Strengths in Cross-Branding, Line Extensions
  • More Surprises in Fortification to Come
• Competitor Profile: Kraft Foods, Inc.
• (Post, South Beach, Lifesavers)
  • Company Overview
  • Major Target in "Obesity Foods" Battles
  • Boosting Health and Weight-Loss Marketing
  • Bold Moves with South Beach
• Competitor Profile: Nestle (Stouffer's Lean Cuisine)
  • Company Overview
  • Tops in Overall Weight-Loss
  • Staying Fresh in Packaging and Promotion
• Competitor Profile: Russell Stover Candies, Inc.
  • Company Overview
  • Riding Out the Low-Carb Bubble
  • Difficulty in Design and Formulation
• Competitor Profile: Slim-Fast Foods Co. (Unilever)
  • Company Overview
  • Back to Basics

Chapter 6: Marketing & New Product Trends

• Marketing and Advertising Trends
  • Premium Brands Go for More "Lows"
  • Changing Diet Trends Prompt Rebranding Efforts
  • Folding Weight-Loss into General Health
  • Portion Control across Multiple Categories
  • Targeting Multiple Trends
  • Marketers Take Responsibility for Education
  • Advertising Expenditures for Weight-Loss Products
  • Figure 6-1: Marketer Shares of National Consumer Advertising Expenditures for Weight-Loss Foods and Beverages, 2004 (percent)
  • Weight-Loss and Wellness Advertising Positioning
• New Product Trends
  • Methodology
  • Low-Carb Introductions Fall Hard and Fast
  • Trends in Low/No Sugar and Low Glycemic
  • Fewer Fats, Lower Calories in New Products
  • New Product Trends by Food and Beverage Classification
  • Foods
  • Beverages
  • Table 6-1: Number of New Food Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-2: Number of New Beverage Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-3: Number of New Grain-Based Food Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-4: Number of New Condiment Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-5: Number of New Snack Food Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-6: Number of New Meat, Poultry, and Fish Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-7: Number of New Breakfast/Lunch/Dinner Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-8: Number of New Fruit and Vegetable Product Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-9: Number of New Dairy Food Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-10: Number of New Sweets Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-11: Number of New Coffee & Tea Product Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-12: Number of New Soft Drink Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-13: Number of New Alcohol & Alcohol Substitute Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-14: Number of New Beverage Mix & Flavoring Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-15: Number of New Fruit & Vegetable Beverage Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-16: Number of New Bottled Water Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-17: Number of New Health and Energy Drink Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-18: Marketers and Brands of Weight-Loss Frozen Dinners, Entrees, and Pizza, and Key New Product Introductions, 2004-2005
  • Table 6-19: Marketers and Brands of Weight-Loss Baked Goods, Cereal, and Baking Mixes and Key New Product Introductions, 2004-2005
  • Table 6-20: Marketers and Brands of Weight-Loss Pasta and Key New Product Introductions, 2004-2005
  • Table 6-21: Marketers and Brands of Weight-Loss Dairy Products and Frozen Desserts, and Key New Product Introductions, 2004-2005
  • Table 6-22: Marketers and Brands of Weight-Loss Meal Replacement Bars and Shakes and Key New Product Introductions, 2004-2005
  • Table 6-23: Marketers and Brands of Weight-Loss Candy and Confectionery and Key New Product Introductions, 2004-2005
  • Table 6-24: Marketers and Brands of Weight-Loss Salty Snacks and Key New Product Introductions, 2004-2005
  • Table 6-25: Marketers and Brands of Low-Carb Beer, Wine, and Spirits and Key New Product Introductions, 2004-2005
  • Table 6-26: Marketers and Brands of Other Weight-Loss Foods and Beverages and Key New Product Introductions, 2004-2005

Chapter 7: The Weight-Conscious Consumer

• Demographics and Psychographics
  • The Simmons Survey System
  • 25% of Adults Are Dieting
  • Figure 7-1: Percentages for Selected Weight-Loss Behaviors, 2005 (U.S. adults)
  • 18% Count Calories
  • The Guilt Factor
  • Figure 7-2: Percentages for Selected Weight-Loss Attitudes, 2005 (U.S. adults)
  • Distinct Demographics for Try-Anything Dieters
  • Demographics and Diet Motivations
  • Figure 7-3: Top Reasons for Watching Diet, 2005 (U.S. adults)
  • Non-Prescription Diet Products and Weight-Loss Programs
  • Figure 7-4: Percentages Using Non-Prescription Diet Products or Weight-Loss Programs: By Selected Attitudes or Behaviors, 2005 (U.S. adults who are watching or controlling diet)
  • Teen Slimming
  • Figure 7-5: Teen Percentages for Selected Weight-Loss Attitudes and Behaviors, 2005 (U.S. children age 12-17)
  • Table 7-1: Demographics Favoring Agreement with Statement: I Am Currently Watching or Controlling Diet, 2005 (U.S. adults)
  • Table 7-2: Demographics Favoring Agreement with Statement: I Am Currently Dieting, 2005 (U.S. adults)
  • Table 7-3: Demographics Favoring Agreement with Statement: I Think of the Calories in What I Eat, 2005 (U.S. adults)
  • Table 7-4: Demographics Favoring Agreement with the Statement: I Normally Count the Calories in the Foods I Eat, 2005 (U.S. adults)
  • Table 7-5: Demographics Favoring Agreement with the Statement: I Feel Guilty When I Eat Sweets, 2005 (U.S. adults)
  • Table 7-6: Demographics Favoring Agreement with the Statement: Fattening Food Makes Me Feel Guilty, 2005 (U.S. adults)
  • Table 7-7: Demographics Favoring Agreement with the Statement: I'll Try Any New Diet, 2005 (U.S. adults)
  • Table 7-8: Percentages for Selected Reasons for Watching Diet, 2005 (U.S. adults)
  • Table 7-9: Percentages for Selected Sole Reasons for Watching Diet, 2005 (U.S. adults)
  • Table 7-10: Demographics Favoring Watching Diet to Lose Weight, 2005 (U.S. adults)
  • Table 7-11: Demographics Favoring Watching Diet to Control Cholesterol Level, 2005 (U.S. adults)
  • Table 7-12: Demographics Favoring Watching Diet to Control Fat Intake, 2005 (U.S. adults)
  • Table 7-13: Demographics Favoring Watching Diet to Maintain Weight, 2005 (U.S. adults)
  • Table 7-14: Demographics Favoring Watching Diet to Control Blood Sugar Level, 2005 (U.S. adults)
  • Table 7-15: Demographics Favoring Watching Diet to Control Hypertension, 2005 (U.S. adults)
  • Table 7-16: Demographics Favoring Watching Diet to Control Diabetes, 2005 (U.S. adults)
  • Table 7-17: Percentages for Use of Selected Non-Prescription Diet Products, 2003 vs. 2005 (U.S. adults)
  • Table 7-18: Teen Demographics Favoring Agreement With Statement: I Often Try to Lose Weight, 2005 (U.S. children age 12-17)
• Demographics for Weight-Loss Products and Brands
  • Dairy Products Lead in Low-Fat
  • 100 Million Consumers for Packaged Sugar Substitutes
  • 24% Use Healthy Choice
  • Sugar-Free and 55 and Overs
  • Slim-Fast vs. Weight Watchers by Gender
  • Patterns by Race and Region
  • Dairy vs. Dessert Products by Education and Income
  • Snacks for Kids and Condo-Dwellers
  • Table 7-19a: Usage Rates for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
  • Table 7-19b: Usage Rates for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
  • Table 7-20a: Consumer Base for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
  • Table 7-20b: Consumer Base for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
  • Table 7-21a: Usage Indices for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
  • Table 7-22b: Usage Indices for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
  • Table 7-23: Usage Rates for Selected Weight-Loss Products and Brands: By Gender, 2005 (U.S. adults)
  • Table 7-24: Consumer Base for Selected Weight-Loss Products and Brands: By Gender, 2005 (U.S. adults)
  • Table 7-25: Usage Indices for Selected Weight-Loss Products and Brands: By Gender, 2005 (U.S. adults)
  • Table 7-26: Usage Rates for Selected Weight-Loss Products and Brands: By Race/Ethnicity, 2005 (U.S. adults)
  • Table 7-27: Consumer Base for Selected Weight-Loss Products and Brands: By Race/Ethnicity, 2005 (U.S. adults)
  • Table 7-28: Usage Indices for Selected Weight-Loss Products and Brands: By Race/Ethnicity, 2005 (U.S. adults)
  • Table 7-29a: Usage Rates for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
  • Table 7-29b: Usage Rates for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
  • Table 7-30a: Consumer Base for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
  • Table 7-30b: Consumer Base for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
  • Table 7-31a: Usage Indices for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
  • Table 7-32b: Usage Indices for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
  • Table 7-33: Usage Rates for Selected Weight-Loss Products and Brands: By Highest Level of Educational Attainment, 2005 (U.S. adults)
  • Table 7-34: Consumer Base for Selected Weight-Loss Products and Brands: By Highest Level of Educational Attainment, 2005 (U.S. adults)
  • Table 7-35: Usage Indices for Selected Weight-Loss Products and Brands: By Highest Level of Educational Attainment, 2005 (U.S. adults)
  • Table 7-36: Usage Rates for Selected Weight-Loss Products and Brands: By Household Income Bracket, 2005 (U.S. adults)
  • Table 7-37: Consumer Base for Selected Weight-Loss Products and Brands: By Household Income Bracket, 2005 (U.S. adults)
  • Table 7-38: Usage Indices for Selected Weight-Loss Products and Brands: By Household Income Bracket, 2005 (U.S. adults)
  • Table 7-39: Usage Rates for Selected Weight-Loss Products and Brands: By Marital Status, 2005 (U.S. adults)
  • Table 7-40: Consumer Base for Selected Weight-Loss Products and Brands: By Marital Status, 2005 (U.S. adults)
  • Table 7-41: Usage Indices for Selected Weight-Loss Products and Brands: By Marital Status, 2005 (U.S. adults)
  • Table 7-42: Usage Rates for Selected Weight-Loss Products and Brands: By Number of Persons in Household, 2005 (U.S. adults)
  • Table 7-43: Consumer Base for Selected Weight-Loss Products and Brands: By Number of Persons in Household, 2005 (U.S. adults)
  • Table 7-44: Usage Indices for Selected Weight-Loss Products and Brands: By Number of Persons in Household, 2005 (U.S. adults)
  • Table 7-45: Usage Rates for Selected Weight-Loss Products and Brands: By Age of Children in Household, 2005 (U.S. adults)
  • Table 7-46: Consumer Base for Selected Weight-Loss Products and Brands: By Age of Children in Household, 2005 (U.S. adults)
  • Table 7-47: Usage Indices for Selected Weight-Loss Products and Brands: By Age of Children in Household, 2005 (U.S. adults)
  • Table 7-48: Usage Rates for Selected Weight-Loss Products and Brands: By Type of Residence, 2005 (U.S. adults)
  • Table 7-49: Consumer Base for Selected Weight-Loss Products and Brands: By Type of Residence, 2005 (U.S. adults)
  • Table 7-50: Usage Indices for Selected Weight-Loss Products and Brands: By Type of Residence, 2005 (U.S. adults)

Chapter 8: Looking Ahead

• Trends and Opportunities
  • Well-Rounded Weight Loss
  • Convenience Along May Not Be Enough
  • Target Marketing and Megabranding
  • Hot Additives: Nutritional Lipids and Other Formulation Trends
  • Low-Glycemic: Not Quite Ready for Prime Time

Appendix: Addresses of Selected Marketers