Abstract
Packaged Facts' 2005 edition of The U.S. Market for Sweet Baked Goods analyzes
the $12 billion market for packaged products sold at retail, fighting to
return to the good graces of consumers. The report divides the market into
seven principal categories?Cookies, Pastries, Snack Cakes, Cakes, Doughnuts,
Pies, and Muffins?with quantitative mass-market retail sales analyses based on
Information Resources, Inc.'s InfoScan data substantiated by extensive
qualitative analysis. The report also documents market size and composition,
major marketers and brand shares, and distribution and retail trends,
providing market projections through 2010, along with Simmons Market Research
Bureau consumer survey-based demographic profiles of sweet baked good
consumers across the categories. Coverage also includes the competition in the
form of in-store bakeries and external sweet bakers.
Report Methodology
The information in The U.S. Market for Sweet Baked Goods is based on both
primary and secondary research. Primary research involved on-site examination
of the retail milieu, interviews with marketing, public relations and industry
analysts within the baked goods market and consultants to the industry.
Secondary research entailed data-gathering from relevant trade, business, and
government sources, including company literature. Packaged Facts has derived
mass merchandiser sales figures from Information Resources, Inc. (IRI)
InfoScan sales-tracking data. Figures provided on national consumer
advertising expenditures are based primarily on data compiled by TNS Media
Intelligence, the leading provider of strategic advertising and marketing
communications intelligence. The analysis of consumer demographics derives
from Simmons Market Research Bureau survey data for Spring 2005. New product
information is gathered from ProductScan, a service of Marketing Intelligence
Service Ltd.
The U.S. Market for Sweet Baked Goods makes important predictions and
recommendations regarding the future of this market and ways current and
prospective marketers can ride trends for success. Consumers are bouncing back
from low-carb diets and are once again willing to indulge in comfort foods
such as sweet baked goods. Quick, convenient, yet tastes-like-homemade
products such as cakes and donuts are experiencing growth in the market, while
other categories continue to expand despite the encroaching internal and
external competition. Private label products, in-store bakeries and external
sweet bakers are also affecting sales in this mature market. Future market
growth, albeit relatively modest, looks promising and will come from a new
wave of sophisticated, tasteful, and convenience-oriented products.
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