Abstract
The $14.6 billion U.S. market for motorcycles is set to see its 13th
consecutive growth year with the support of the of a key consumer bloc. Baby
boomers are heading out on the highway in droves. This Packaged Facts report
covers the explosive market for motorcycles, including cruisers, sport bikes,
touring and dirt bikes, which accounted for about 91% of motorcycle sales in
2004 and scooters, standard bikes and dual-purpose bikes, which accounted for
the rest of the market. All segments will get a boost in the coming year, due
to skyrocketing gas prices, bringing more cycle devotees into the core user
group and further changing the face of the motorcycle consumer. This all new
Packaged Facts report looks into distribution and retail growth areas, such as
alternate forms of financing for distributors.
The report combines sales data with extensive research and analysis to provide
complete coverage of all types of motorcycles. The report documents market
size and composition, details marketing and retail trends like customization,
forecasts market developments through 2010, and profiles motorcycle consumers
using the most current Simmons Market Research Bureau data available.
Report Methodology
The information in The U.S. Market for Motorcycles is based on both primary
and secondary research. Primary research involved an examination of the retail
milieu, interviews with marketing, public relations and industry analysts
within the motorcycle market and consultants to the industry. Secondary
research entailed data-gathering from relevant trade, business, and government
sources, including company literature. The report utilizes data from Bureau of
Transportation Statistics and the Motorcycle Industry Council (MIC), which
tracks category sales, marketer sales as well as trends affecting the industry
and the U.S. Census Bureau for estimating the market size and shares of
various categories. Data pertaining to foreign trade and shipment values are
also obtained from the Census Bureau. Figures provided on national consumer
advertising expenditures are based primarily on data compiled by TNS Media
Intelligence, the leading provider of strategic advertising and marketing
communications intelligence. The analysis of consumer demographics derives
from Simmons Market Research Bureau survey data for spring 2005.
The report looks at every segment of the motorcycle market, examining trends
for growth and projecting sales of products through 2010. It analyzes consumer
demographics and their current and projected impact on sales of motorcycles.
It provides up-to-date competitive profiles of marketers of motorcycle
products and discusses the influence of demographic trends as a driver of
retail trends. The report also spotlights new products and current
distribution trends, and offers readers trends and marketing opportunities
within the transportation industry.
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