Abstract
Boomers age 45-54 spend $123 weekly on food, compared with $102 for 25- to
34-year-olds and $75 for 65- to 74-year-olds. Moreover, over 10 million boomer
households allot $125 or more weekly to grocery expenditures alone, while
nearly 20 million visit either family or fast-food restaurants 6 or more times
monthly. Tracking this all-important consumer contingent, Baby Boomers and the
U.S. Food Market, an all-new report from Packaged Facts, analyzes boomer
attitudes, preferences, and purchasing behaviors in light of five key packaged
food and foodservice trends: health, convenience, ethnic, gourmet, and
natural/organic. In doing so, this data-rich report tabulates and examines
baby boomer variations by age segment, gender, race/ethnicity, marketing
region, and socio-economic factors.
Report Methodology
The information in Baby Boomers and the U.S. Food Market is based on both
primary and secondary research. Primary research involved on-site examination
of the retail milieu, interviews with marketing, public relations and industry
analysts within the food market and consultants to the industry. Market size
data was derived from Information Resources, Inc. Secondary research entailed
data-gathering from relevant trade, business, and government sources,
including company literature. New product information is gathered via
literature research, personal interviews and data compiled by ProductScan, a
service of Datamonitor. Consumer behavior patterns and data were derived from
Simmons Market Research Bureau's National Consumer Survey for Spring 2005.
What You'll Get in this Report
Baby Boomers and the U.S. Food Market makes important predictions and
recommendations regarding the future of this market, and pinpoints ways
current and prospective marketers can capitalize on current trends and
spearhead new ones. No other market research report provides both the
comprehensive analysis and extensive data that Baby Boomers and the U.S. Food
Market offers. The report addresses the following segments:
- Health Foods
- Convenience Foods
- Ethnic Foods
- Gourmet Foods
- Natural/Organic Foods
Plus, you'll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the food industry, or is considering
making the leap, you will find this report invaluable, as it provides a
comprehensive package of information and insight not offered in any other
single source. You will gain a thorough understanding of the current market
for products and the trends that affect them, as well as projected sales and
trends through 2010. Contributing to that understanding will be a complete
analysis of sales data, and a detailed discussion of the weight loss consumer
based on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for weight loss foods and beverages.
- Research and development professionals stay on top of competitor
initiatives and explore demand for weight loss foods and beverages.
- Advertising agencies working with clients in the food industry understand
the product buyer to develop messages and images that compel consumers to
purchase these products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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