Abstract
Training products for dogs and cats cut a wide swath across many product
categories, from biscuits and treats to collars and crates to "stay-away"
sprays and high-tech gadgets. This report charts the evolution of the market
from an overall perspective and then hones in on specific product types,
paying particular attention to products and marketers crossing over from the
professional side of the business, including those endorsed by professional
trainers. With the "pets are people too" trend in full force, it's no wonder
that pet training is among the most dynamic product positioning in today's pet
supplies market, and that it is expected to drive above-average sales growth
for many years to come. Sales estimates and forecasts, competitor profiles,
and trend mapping are among the features that make this report a must for
marketers on the cutting edge of pet supply marketing and new product
development.
The U.S. Market for Pet Training Products charts historical sales for the past
five years and makes market projections through 2010. The report covers a wide
range of products, including: crates and accessories, training (or puppy)
pads, electronic devices, collars/leads/harnesses, training treats, behavior
modification products and other products (such as chew toys, agility aids,
clickers, etc.). The report also offers an extensive discussion of pet
ownership trends and demographics.
Packaged Facts' Pet Products and Services Collection Packaged Facts is
the leading source of market intelligence for pet products and services. No
other market research publisher offers the breadth and depth of coverage in
this lucrative, fast-growing industry. Other titles include The U.S. Market
for Pet Food, The U.S. Pet Insurance Market, Market Trends: Pet Supplements
and Nutraceuticals, Market Trends: Natural, Organic and Eco-Friendly Pet
Products, and The U.S. Market for Pet Services.
Report Methodology The information contained in this report was
obtained from both primary and secondary research. Primary research entailed
attendance at industry trade shows and extensive interviews with industry
officials. Secondary research included extensive Internet canvassing and
research- and data-gathering from relevant trade, business, and government
sources; company reports including annual reports, 10Ks, and other financial
releases from public companies; company profiles in trade and consumer
publications; and other reports by Packaged Facts, which has been reporting on
pet-related markets for nearly two decades.
Our market size estimates are based on extensive interviewing, company reports
and figures appearing in the trade press. Our analysis of consumer
demographics derives primarily from the Simmons Market Research Bureau (New
York, New York) fall 2005 consumer survey, which is based on approximately
28,000 respondents
What You'll Get in this ReportM The U.S. Market for Pet Training
Products offers unique perspective on this burgeoning market. No other market
research report provides the analysis and trends coverage that this report
offers. Plus, you'll benefit from extensive data, presented in easy-to-read
and practical charts, tables and graphs.
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