The U.S. Market for Footwear

Abstract

The U.S. Market for Footwear, examines four basic product categories in this dynamic market: casual shoes, athletic shoes, dress shoes, and rugged shoes. Casual shoes account for 52% of the market, athletic shoes for 31%, and rugged and dress shoes for the remaining.

The overall market is destined to see increased competition as entities, larger due to mergers and acquisitions, go toe-to-toe in the coming years. In particular, athletic shoe market leader, Nike, is poised to face stiff competition from the merger of Adidas and Reebok, and trigger more marketing initiatives and new innovations in the near future.

And while the fashion aspect can be mercurial, an increased awareness and appreciation of style, on the part of both male and female consumers, will drive innovations and introductions. Simmons data indicates that men, for their part, are much more open to footwear options and are purchasing more shoes than ever before.

Report Methodology

The information in The U.S. Market for Footwear is based on both primary and secondary research. Historical data are provided for 2001 through 2005 (E), with forecast data from 2006 to 2010. Statistics on market size and growth are based on data from U.S. Census Bureau, United States International Trade Commission (USITC) and Bureau of Labor Statistics. Data on marketer share and share by retail sector are based on an evaluation of data and trend reports from trade sources. Shipment data on the different types of footwear are compiled from U.S. Department of Commerce and private data sources. Import and export data is derived from United States International Trade Commission USITC data.

TNS Media Intelligence provided advertising expenditures of footwear marketers and the media they used for advertising.

The consumer demographic analysis in the report is based on survey data provided by SMRB, New York. The data has been derived from the NCS (National Consumer Survey) Spring 2005 (May 2004 - May 2005) survey, based on a sample of 24,136 U.S. adults who represent a statistically-accurate cross-section of the U.S. adult population. Besides the NCS Spring 2005 survey, data has also been derived from the Teens Spring 2005 (May 2004 to May 2005) survey, based on a sample of 2,160 U.S. teenagers who represent a statistically accurate cross-section of the U.S. teenage population. The SMRB consumer survey includes demography on consumer attitudes towards different categories, brand preference and the frequency of purchase. Consumer expenditure on footwear has been derived from U.S. Department of Labor, Bureau of Labor Statistics.

Secondary research data has been obtained from government sources, trade associations like National Sporting Goods Association, industry publications like Footwear News, business journals, company literature and investment reports.

What You'll Get in this Report

The U.S. Market for Footwear makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Footwear offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers
• Marketing Trends
• The Consumer
• Trends and Opportunities

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report

If your company is already competing in the footwear market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected sales and trends through 2009.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for footwear.
• Research and development professionals stay on top of competitor initiatives and explore demand for footwear.
• Advertising agencies working with clients in related industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.