[Report] U.S. Footwear Market Research, Trends, Analysis TOC

Chapter 1 Executive Summary
- Report Scope
- Methodology
- Footwear Types
  - Casual Shoes
  - Athletic Shoes
  - Dress Shoes
  - Rugged Shoes
  - Classification by Material
- The Market
  - Figure 1-1 Footwear Industry Retail Sales Trend, 2001 - 2005 (E) (in billion $)
  - Industry Overview
  - Table 1-1 Annual U.S. Footwear Spending, 2001- 2005 (E) (in million $)
  - Market Composition
  - Figure 1-2 Market Composition by Category Share of The U.S. Footwear Market Sales, 2004 (%)
  - Athletic Footwear - Market Drivers
- The Marketers
- Marketing Dynamics
  - Brown Shoe Co.: Change of Brand Image
  - Mischa Barton Endorses Keds
  - Timberland: Cause Marketing
  - Nike Launch "Livestrong" Campaign
  - Reebok launch the "I Am What I Am," Global Branding Campaign
  - New Product Innovations
  - Retail
    - Shoe Stores
    - Athletic Stores
    - Discount Shoe Stores
    - Mass Discounters
    - Department Stores and National Chains
    - Off-Pricers
    - Mail Order
    - Specialty Stores
    - Online
- The Consumer
  - Preference by Footwear Type
  - Consumer Purchase Behavior and Their Attitudes Towards Fashion
- Key Trends & Factors to Growth
  - Fashion-Conscious Urban Consumers Dressing Up
  - Growing Hispanic Market
  - Women Spur Sales of Athletic Footwear
  - Mergers and Acquisitions
  - Increasing Demand for Fashion and Function
  - Imports from Asia to Increase
  - Major Challenges
    - Shrinking Overseas Market
    - Unpredictable Nature of Fashion Trends
- Market Forecast
  - Figure 1-3
  - Projected Growth in U.S. Retail Sales of Footwear, 2005 - 2010 (in billion $)
Chapter 2 The Market
- Scope of Report
- Methodology
- Product Categories and Characteristics
  - Casual Shoes
  - Athletic Shoes
  - Dress Shoes
  - Rugged Shoes
  - Classification by Material
  - Classification by Price
- U.S. Market for Footwear
  - Figure 2-1 Footwear Industry Retail Sales Trend, 2001 - 2005 (E) (in billion $)
  - Market Composition
  - Figure 2-2 Market Composition by Category Share of U.S. Footwear Sales, 2004 (%)
  - Men's Versus Women's Shoes
  - Figure 2-3 Adult Purchase Preference for Different Types of Footwear, Men and Women, 2005 (%)
  - A Closer Look at The Athletic Footwear Industry
  - Athletic Shoes By Type
  - Figure 2-4 Adults Purchase Preference for Different Types of Athletic Shoes, 2005 (%)
  - Athletic Footwear Marketers
  - Figure 2-5 Top Eight Athletic Shoe Manufacturers by Sales, 2004 (in million $)
  - Figure 2-6 Top Eight Athletic Shoe Manufacturers by Sales, Media Expenditure, 2004 (%)
- Trade Statistics
  - Figure 2-7 Shipment, Import and Export Trends of Footwear in the U.S., 2001-2005 (E) (in billion $)
  - Table 2-1 Annual U.S. Footwear Spending (Consumption ), 2001- 2005 (E) (in million $)
  - Imports
  - Table 2-2 U.S. Footwear Imports from all Countries, by Type of Material, 2001 - 2004 (in million $)
  - Table 2-3 Leading U.S. Footwear Imports by Type of Material, by Country, 2001-2004 (in million $) Imports of Footwear with Leather Uppers
  - Table 2-4 U.S. Imports of Footwear With Leather Uppers From Top 15 Countries, 2001 - 2004 (in thousand $)
  - Figure 2-8 U.S. Imports of Footwear With Leather Uppers From Top 5 Countries, 2001- 2004 (in million $) Imports of Footwear With Textile Uppers
  - Table 2-5 U.S. Imports of Footwear With Textile Uppers From Top 15 Countries, 2001 - 2004 (in thousand $) Imports of Rubber Or Plastic Footwear
  - Table 2-6 U.S. Imports of Rubber Or Plastic Footwear From Top 15 Countries, 2001 - 2004 (in thousand $) Waterproof Footwear Imports
  - Table 2-7 U.S. Imports of Waterproof Footwear From Top 15 Countries, 2001 - 2004 (in thousand $)
  - Table 2-8 U.S. Imports of Footwear by Type of Footwear, 2001-2004 (in million $)
  - Exports
  - Table 2-9 U.S. Export of Footwear by Type of Footwear to All Countries, 2001-2004 (in million $)
- Factors to Market Growth
  - Athletic Shoes Drive Footwear Industry
  - Table 2-10 Consumer Spending on Athletic Shoes, 2002 - 2004 (in billion $)
  - Table 2-11 Market Shares of Athletic Shoes by Type, 2004 (%)
  - Consumers are Trading Up
  - Table 2-12 Average Price Points of Athletic Footwear Ranked by Percentage Increase, 2003-2004
  - Growing Hispanic Market
  - Mergers and Acquisitions
  - Projected Growth in U.S. Retail Sales of Footwear
  - Figure 2-9 Projected Growth in U.S. Retail Sales of Footwear, 2005 - 2010 (in billion $)
Chapter 3 Company Profiles
- Nike, Inc.
  - Overview
  - Timeline
  - Operations
  - Table 3-1 Nike Sales by Region, 2004 - 2005 (in million $)
  - Figure 3-1 Nike Worldwide Sales by Product Category, 2005 (%)
  - Figure 3-2 Nike Sales in the U.S. by Product Category, 2003 - 2005 (in million $)
  - Figure 3-3 Worldwide Sales for Nike Footwear, 2002 - 2005 (in billion $)
  - Initiatives
- Converse Inc.
  - Overview
  - Timeline
  - Operations
  - Figure 3-4 Sales of Converse Products Prior to Nike Purchase, 1999 - 2002 (in million $)
- Reebok International Ltd.
  - Overview
  - Timeline
  - Initiatives
  - Operations
    - Figure 3-5 Reebok Sales by Product Category, 2004 (%)
    - Table 3-2 Sales for Reebok, 2003-2004 (in billion $)
    - Figure 3-6 U.S. Sales for the Reebok Brand, 2001 - 2004 (in billion $)
    - Figure 3-7 Worldwide Annual Sales of Reebok Products, 2001 - 2004 (in billion $)
- Adidas-Salomon AG
  - Overview
  - Timeline
  - Initiatives
  - Operations
    - Figure 3-8 Worldwide Annual Sales of Adidas Branded Products, 2000 - 2004 (in billion $)
    - Figure 3-9 Distribution of Adidas-Salomon AG Sales, by S.B.U., 2003 (%)
- The Timberland Company
  - Overview
  - Timeline
  - Operations
    - Figure 3-10 Timberland Sales by Product Category, 2004 (%)
    - Figure 3-11 Annual Sales of Timberland Products in the U.S., 2001 - 2004 (in million $)
    - Figure 3-12 Worldwide Annual Sales of Timberland Products, 2001 - 2004 (in billion $)
- Nine West Group Inc. CHARTS
  - Overview
  - Timeline
- Brown Shoe Company, Inc.
  - Overview
  - Timeline
  - Operations
    - Figure 3-13 Brown Shoes' Different Retail Formats, by Number of Stores, 2005
    - Figure 3-14 Client Profile of Brown Shoes, by Annual Sales, 2005 (%)
    - Figure 3-15 U.S. Sales for Brown Shoes, 2002 - 2005 (in billion $)
    - Figure 3-16 Worldwide Sales of Brown Shoes, 2002 - 2005 (in billion $)
- Genesco Inc.
  - Overview
  - Timeline
  - Operations
  - Table 3-3 Retail Store Concepts of Genesco Inc., 2005
  - Table 3-4 Genesco Revenues From Different Retail Concepts, 2004 - 2005 (in million $)
  - Figure 3-17 Genesco Retail Formats, by Annual Sales, 2005 (%)
  - Figure 3-18 Sales of Brown Shoes, 2003 - 2005 (in million $)
- Fila U.S.A., Inc
  - Overview
  - Timeline
  - Operations
  - Figure 3-19 U.S. Sales of Fila Products, 1999 - 2002 (in million $)
- K-Swiss Inc.
  - Overview
  - Timeline
  - Operations
  - Figure 3-20 Sales of K-Swiss Shoes, by Category, 2004 (in million $)
  - Figure 3-21 Sales of K-Swiss Shoes and Apparel, 2004 (in million $)
  - Figure 3-22 Total Revenue of K-Swiss Inc., 2002 - 2004 (in million $)
  - Figure 3-23 Quarterly Revenue of K-Swiss Inc., 2005 (in million $)
- L.A. Gear, Inc.
  - Overview
  - Operations
  - Timeline
- New Balance Athletic Shoe, Inc.
  - Overview
  - Operations
  - Timeline
  - Initiatives
  - Figure 3-24 Worldwide Sales of New Balance Products, 2000 - 2004 (in billion $)
- Wolverine World Wide, Inc.
  - Overview
  - Timeline
  - Operations
  - Table 3-5 Results of Operations of Wolverine World Wide, Inc., 2003-2004 (in million $)
  - Table 3-6 Branded Footwear and Licensing Revenue of Wolverine World Wide, Inc., 2003 - 2004 (in million $)
  - Figure 3-25 Annual Sales of Wolverine Products in the U.S., 2001 - 2004 (in million $)
  - Figure 3-26 Worldwide Annual Sales of Wolverine Products, 2001 - 2004 (in million $)
- The Stride Rite Corporation
  - Overview
  - Timeline
  - Operations
  - Table 3-7 Net Sales and Percentage Change for Different Business Units, 2003 - 2004 (in million $)
  - Table 3-8 Net Sales and Percentage Change for Different Business Units, H1 2004 - H1 2005 (in million $)
- Skechers U.S.A., Inc.
  - Overview
  - Operations
  - Timeline
  - Figure 3-27 Annual Sales of Skechers U.S.A., Inc., 2001 - 2004 (in million $)
  - Figure 3-28 Quarterly Sales of Skechers U.S.A., Inc., 2005 (in million $)
- Justin Brands
  - Overview
- Kenneth Cole Productions, Inc.
  - Operations
  - Figure 3-29 Annual Revenue of Kenneth Cole Productions, 2002 - 2004 (in million $)
  - Figure 3-30 Quarterly Revenue of Kenneth Cole Productions, 2005 (in million $)
  - Figure 3-31 Distribution Pattern of Kenneth Cole Productions, Inc., 2004 (%)
- Weyco Group, Inc.
  - Overview
  - Timeline
  - Operations
  - Figure 3-32 Annual Revenue of Weyco Group, Inc., 2002 - 2004 (in million $)
  - Figure 3-33 Quarterly Revenue of Weyco Group, Inc., 2004 - 2005 (in million $)
  - Figure 3-34 Revenue Sources for Weyco Group, Inc., 2004 (%)
- Footstar, Inc.
  - OverviewFigure
  - 3-35 Annual Revenue of Footstar, Inc., 2001 - 2004 (in million $)
  - Timeline
- Vans, Inc.
  - Overview
  - Timeline
  - Operations
  - Figure 3-35 Net Sales of Vans Inc., 2001 - 2003 (in million $)
  - Figure 3-36 Sales Distribution of Vans Products, by Market, 2003 (in million $)
  - Figure 3-37 Export Sales Distribution of Vans Products, by Region, 2003 (in million$)
Chapter 4 Marketing Dynamics
- Advertising Expenditures
  - Table 4-1 Top Footwear Marketers by Ad Spend, 2004 (in million $)
  - Athletic Shoes
  - Nike Leads in Ad-Spend
  - Adidas Spends $55.8 Million
  - Reebok in Third
  - Casual Shoes
  - Skechers
  - Vans
  - Rugged Shoes/Boots
  - Timberland
  - Wolverine
  - Dress Shoes
  - Jones Apparel Group Inc.
  - Brown Shoe Co. Inc.
  - Table 4-2 Top Footwear Brands by Ad Spend, 2004 (in million $)
- Recent Campaigns and Promotions
  - Dress Shoes
    - Jimmy Choo: Celebrity Endorsement
    - Brown Shoe's Naturalizer: Change of Brand Image
  - Casual Shoes
    - Keds: Celebrity Endorsement
    - Converse: Sports Celebrity Endorsement
  - Rugged Shoes/Boots
    - Timberland: Cause Marketing
  - Athletic Shoes
    - Nike Celebrates Real Women
    - Nike: Cause Marketing and Celebrity Endorsement
    - Nike: Digital & Viral Marketing
    - Reebok: Global Branding and Celebrity Endorsement
    - Reebok: VOD Ad Campaign
    - New Balance: Anti-Celebrity Endorsement
    - Adidas: Sports Celebrity Endorsement
    - Adidas: Interactive Advertising
- Marketing Strategies
  - Athletic Shoes
    - New Balance: Ageless Marketing
    - K-Swiss: Product Design and Inventory Management
    - Puma: Sports Sponsorship to Lifestyle Branding
  - Casual Shoes
    - Keds: Sampling, Event Marketing and Celebrity Endorsement
    - L.A. Gear: Brand Re-positioning, Contests and Sweeps
    - Brown Shoe's Naturalizer: Re-Branding
  - Casual And Dress Shoes
    - Genesco's Journeys: Interactive Marketing, Contests and Sweeps
  - Luxury/Premium Dress Shoes
    - Manolo Blahnik: Premium Branding
  - Large Retailers
    - Foot Locker: Interactive Marketing, Contests and Sweeps
    - Acquirers: Jones Apparel & Liz Claiborne
    - Jones Apparel: Cause Marketing
- Retail & Distribution
  - Footwear Distribution Channels
  - Wholesale or Direct
  - Authorized or Mass
  - Two Distributor Classes
- Footwear Retail Channels
  - Shoe Stores
  - Athletic Stores
  - Discount Shoe Stores
  - Mass Discounters
  - Department Stores and National Chains
  - Off-Pricers
  - Mail Order
  - Specialty Stores
  - Online
- Retail Trends
  - Footwear Vendors Are Shaking Up Traditional Selling Seasons
  - Stylish Comfort Shoes Take Up Shelf Space
  - Unique Specialty Formats
  - Department Stores Launch Private-Labels
  - Hip-Hop Culture and Modern Day Branding
  - Athletic Marketers Adapt Strategies
  - Fashion and Technology Merge
  - Online Sales To See Greater Growth
Chapter 5 The Consumer
- Note on Simmons Survey Data and Figures
- Consumer Expenditure on Footwear
  - Table 5-1 Average Consumer Expenditure on Footwear, by Demographic Characteristics, 2004 (in $)
  - Table 5-1 [cont.] Average Consumer Expenditure on Footwear By Demographic Characteristics, 2004 (in $)
- Consumer Overview
  - Figure 5-1 Percentage of Adults Favoring Purchase of Different Types of Footwear, by Gender, 2005 (in %)
  - Figure 5-2 Adults Favoring Purchase of Different Types of Footwear, by Gender, 2005 (%)
- Boots
  - Table 5-2 Demographic Characteristics of Adults Who Favor Purchase of Boots (Excluding Work Boots), 2005
- Slippers
  - Table 5-3 Demographic Characteristics of Adults Who Favor Purchase of Slippers, 2005
- Athletic Shoes
  - Table 5-4 Demographic Characteristics of Adults Who Favor Purchase of Athletic Shoes, 2005 Preference by Type of Athletic Shoe
  - Figure 5-3 Percentage of Adults Favoring Purchase of Different Types of Athletic Shoes, 2005 (%)
  - Figure 5-4 Adults Favoring Purchase of Different Types of Athletic Shoes, by Gender, 2005 (%) Casual Sneakers
  - Table 5-5 Demographic Characteristics of Adults Who Favor Purchase of Casual Sneakers, 2005 Exercise/Walking Shoes
  - Table 5-6 Demographic Characteristics of Adults Who Favor Purchase of Exercise/Walking Shoes, 2005 Jogging/Running Shoes
  - Table 5-7 Demographic Characteristics of Adults Who Favor Purchase of Jogging/Running Shoes, 2005
- Sneaker Brands
  - Figure 5-5 Percentage of Adults Favoring Purchase of Different Brands of Sneakers, 2005 (%)
  - Figure 5-6 Adults Favoring Purchase of Select Brands of Sneakers, by Gender, 2005 (%)
  - Table 5-8 Demographic Characteristics of Adults Favoring Purchase of Sneakers, by Brand: Nike, New Balance, Reebok, Adidas, 2005
  - Nike
  - Reebok
  - Adidas
  - New Balance
Teen Footwear Buying Patterns
- Athletic Shoes
- Boots
- Figure 5-7 Percentage of Teenagers Favoring Purchase of Different Types of Footwear, by Gender, 2005 (%)
- Figure 5-8 Percentage of Teenagers Favoring Purchase of Different Types of Athletic Shoes, by Gender, 2005 (%)
- Sneaker Brands
- Figure 5-9 Percentage of Teenagers Favoring Purchase of Different Brands of Sneakers, 2005 (%)
- Figure 5-10 Percentage of Teenagers Favoring Purchase of Different Brands of Sneakers, by Gender, 2005 (%)
- Table 5-9 Demographic Characteristics of Teenagers Favoring Use of Sneakers by Brand: Nike, Adidas, Reebok, Converse, 2005
- Consumer Psychographics
  - Consumer Purchase Behavior and Their Attitudes Towards Fashion
  - Table 5-10 Attitude Comparison of Athletic Shoe Buyers by Purchase Frequency, Gender, 2005
  - Table 5-11 Attitude Comparison of Boot Buyers by Purchase Frequency, Gender, 2005
  - Table 5-12 Attitude Comparison of Other Shoe Buyers by Purchase Frequency, Gender, 2005
Chapter 6 Trends
- Product Trends
  - Sport- Fusion Fashion for Men Goes Mainstream
  - Retro Revolution
  - Figure 6-1 Casual Footwear Market by Type of Footwear, 2005 (in billion $)
  - Casual Remains Strong
  - Stylish Winter Boots for Women
  - Environmental or Animal-Friendly Footwear
- Current Fashion Trends
  - Western and Embellishments Big in Fall 2005...What's Next?
  - Increasing Demand for Fashion and Function
  - Luxury Brands Are All the Rage
- Consumer Trends
  - Fashion-Conscious Urban Consumers Dressing Up
  - Women Spur Sales of Athletic Footwear
  - Shopping Experiences
  - The Burgeoning Hispanic Market
  - Table 6-1 Characteristics of Hispanic Population in U.S., 2005
- Industry Trends
  - M&A Activity Gains Momentum
  - The Big Deal - Adidas Buys Reebok
  - Footwear Vendors Are Shaking Up Traditional Selling Seasons
  - Athletic Shoes Pilot The Industry
  - Table 6-2 Consumer Spending on Athletic Shoes, 2003 - 2004 (in billion $)
  - Table 6-3 Market Shares of Athletic Shoes By Type, 2004 (%)
- Upcoming Fashion Trends - 2006
  - Exotic Boots for Women
  - Designer and Customized Boots
  - Luxury Dress Shoes
  - Celebrity Shoes
  - Hi-Tech Athletic Shoes
Appendix: Addresses of Selected Marketers

The U.S. Market for Footwear

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