Abstract
The report begins with a chapter establishing the size of the population of
urban youth and analyzing various demographic characteristics such as income,
education, and race and Hispanic origin. The report then highlights what makes
hip-hop consumers different from other young consumers by identifying the core
values of hip-hop culture. The next section provides a detailed analysis of
how young urban consumers differ from others in their age group when shopping
and buying in areas such as apparel, personal care, personal finance,
automotive vehicles, and food. Other chapters analyze what hip-hop consumers
do with their leisure time and how they use the Internet and other forms of
technology. A separate chapter provides an in-depth analysis of media usage by
urban youth, including print, television, and radio. The final section
identifies key trends emerging in the urban youth market and includes chapters
on marketing and advertising strategies, the buying power of urban youth, and
strategic trends and opportunities.
Report Methodology
The information in The U.S. Urban Youth Market is based on both primary and
secondary research. Primary research involved interviews with experts, public
relations and industry analysts in firms that specialize in youth and urban
market research. Secondary research entailed data-gathering from relevant
trade, business, and government sources, including company literature.
How You Will Benefit from this Report
If your company is interested in understanding and reaching the lucrative
urban youth consumer, you will find this report invaluable, as it provides a
comprehensive package of information and insight about urban youth consumers
not offered in any other single source. You will gain a thorough understanding
of the current demographic profile of the urban youth population. Contributing
to that understanding will be a complete analysis of data from published and
trade sources, and in-depth examinations of the economic and societal trends
that influence the consumer behaviors of this large and influential segment of
the population. Plus, you'll benefit from extensive data, presented in
easy-to-read and practical charts, tables and graphs.
This report will help:
- Marketing Managers identify market opportunities and develop
targeted promotion plans for urban youth consumers.
- Research and development professionals stay on top of competitor
initiatives and explore demand for products targeting the urban youth consumer.
- Advertising agencies to develop messages and images that compel
urban youth to purchase these products.
- Business development executives understand the dynamics of the
market and identify possible partnerships.
- Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the vital
information they need to do their jobs more effectively.
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