Abstract
The growing understanding of the connection between diet and health-especially
in a country with a rapidly growing 55-plus population that wants to stay
healthy and active-has made natural and organic products the most dynamic area
of the food retailing business. This Packaged Facts report examines this and
other factors in the sustained double-digit growth of this now
$25-billion-plus market, including the intense competition within and between
retail channels, as mainstream supermarkets are pressed by large specialists
such as Whole Foods Market on one side, and by Wal-Mart supercenters on the
other; the absorption of natural/organics into the mainstream as major
marketers and investment firms buy up natural/organic specialists; and the
competition between mainstream players and specialists who prefer to stay
independent, as well as between branded products and higher-margin
private-label goods. The report also explores the convergence of other key
product trends-including functional foods, weight loss, gourmet, and
convenience-with natural/organic, underscoring key synergies and opportunities.
Report Methodology
The information in Natural and Organic Food and Beverage Industry Trends is
based on both primary and secondary research. Primary research involved
on-site examination of the retail milieu, interviews with marketing, public
relations and industry analysts within the natural/health retail and products
market and consultants to the industry. Market size data was derived from
Information Resources, Inc. Secondary research entailed data-gathering from
relevant trade, business, and government sources, including company
literature. New product information is gathered via literature research,
personal interviews and data compiled by ProductScan, a service of
Datamonitor. Consumer behavior patterns and data were derived from Simmons
Market Research Bureau's National Consumer Survey for Spring 2005.
What You'll Get in this Report
Natural and Organic Food and Beverage Industry Trends makes important
predictions and recommendations regarding the future of this market, and
pinpoints ways current and prospective marketers can capitalize on current
trends and spearhead new ones. No other market research report provides both
the comprehensive analysis and extensive data that Natural and Health
Retailers and Products in the U.S offers.
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